Graeme Piper | Copywriter

Copy that makes your business easier to understand – and easier to choose. For SMEs, marketing managers, & creative agencies.

[Graeme Piper | Copywriter @DropCapCopy]

@KyleMillsAuthor Hey Kyle. Is 'Fade In' a standalone novel??

[Graeme Piper | Copywriter @DropCapCopy]

@BrightWordsCopy @Apple Truly bad choice of words, isn't it?

[Graeme Piper | Copywriter @DropCapCopy]

I expected more from @Apple to be quite honest.
Have they officially hired AI to write their copy these days??

[Graeme Piper | Copywriter @DropCapCopy]

Thanks to Southwest Creatives for featuring me on their Instagram feed recently.
If you’re a freelancer in the creative industry, look ‘em up and get on board!

[Graeme Piper | Copywriter @DropCapCopy]

Just finished the copy for a hefty beast of a website overhaul.
These long-haul web projects always remind me that writing isn’t just writing.
Most of the time, I’m figuring out what actually needs to be said before any of it makes sense on the page.
#websitecopywriting

[Graeme Piper | Copywriter @DropCapCopy]

Topical, localised content can often rank fairly quickly, so there’s value in keeping your blog active.

As a copywriter in Newton Abbot, I work with local businesses to write consistent, SEO-optimised content, freeing up your time – and your to-do list.

https://t.co/gg4WYJHawe

[Graeme Piper | Copywriter @DropCapCopy]

Well, this has blown my mind today... #chess ♟️♟️

[Mark Bski🇺🇸Ruggedly Individualistic 🐶 olllllllo @MarkBski]

The adornments atop chess figures mimic the movement of the pieces.

The diagonal slot indicates the movement of the bishop on the diagonal squares of the board. The four slots on a rook indicated the piece moves on the ranks & files. The ears & nose of the Knight or horse indicate it moves 2 and 1. The 8 indentations on the queens crown indicates she can move inn eight directions, and the same applies to the cross atop the king.

[Graeme Piper | Copywriter @DropCapCopy]

Most Website Copy Fails Because It’s Trying To Do Too Much

https://t.co/7CvMfB7Anw

[Graeme Piper | Copywriter @DropCapCopy]

Looking to the rest of Q1 & into Q2 – is your marketing copy ready? What’s on your to-do list?

• Website copy that makes you sales
• Consistent, traffic-driving blogs
• Premium company brochure content

Get serious about getting better copy in ‘26.

Portfolio available.

[Graeme Piper | Copywriter @DropCapCopy]

Sublime stuff. 👏🏼👏🏼👏🏼

[Steph @StephanieYeboah]

Whoever came up with this subheading? Sensational work.

[Graeme Piper | Copywriter @DropCapCopy]

@HelenBrenton 😳
Already??

[Graeme Piper | Copywriter @DropCapCopy]

Amazing! Made all the better by @Wayne501Mardle's commentary. Love the darts.

[PDC Darts @OfficialPDC]

🎙️ "I CAN'T SPAKE. I CAN'T SPAKE!"

The GREATEST leg! 🤯

The moment darting history was made at Alexandra Palace...

[Graeme Piper | Copywriter @DropCapCopy]

@Waterstones Currently reading this. Great book!

[Graeme Piper | Copywriter @DropCapCopy]

Should a certified B Corp make recyclable packaging a priority??

[Graeme Piper | Copywriter @DropCapCopy]

When a customer invests time in reading your brochure, you already have their attention.

So give them professionally written, memorable content that's clear, easy to understand – and makes an emotional connection with them.

#DevonCopywriter

https://t.co/ETIj88XZ0t

[Graeme Piper | Copywriter @DropCapCopy]

Case studies aren’t just proof of what you do.

They give details on problem-solving, strategic thinking, – and the results you helped achieve for your customer.

Show future customers what success looks like with the right words.

#DevonCopywriter

https://t.co/5HwcxNv15i

[Graeme Piper | Copywriter @DropCapCopy]

With a lot of skimming and scrolling, your website content needs to tell people what they want to know immediately.

Before they hit the ‘back’ button and leave your site in the dust.

Get copy turns browsers into customers.

#DevonCopywriter

https://t.co/WuQIUnSgnV

[Graeme Piper | Copywriter @DropCapCopy]

Blogs aren’t just a 'nice to have' for your website.

They’re SEO gold, building trust with your customers, and driving traffic long after you hit 'publish'.

Get your blogs working smarter. Outsource them so you can free up your time.

#DevonCopywriter

https://t.co/gg4WYJHawe

[Graeme Piper | Copywriter @DropCapCopy]

Trying to write things you want to say, plus what you think customers want to hear and Google wants to see,

It's too much.

Strip it back. Write for one person first, then refine.

Need help finding the words that work?

#DevonCopywriter

https://t.co/Nuj2s6lLMs

[Waterstones @Waterstones]

Out now! Featuring scripts, behind-the-scenes photographs, interviews, maps and much more, NO LESSONS LEARNED is Larry David's definitive guide to his legendary and hysterically funny show, Curb Your Enthusiasm: https://t.co/vrbB5Yhyfw