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Drury's Social Media Strategy program offers graduate-level training for professionals. Tweets curated by @grovesprof and #DrurySMS.

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And that's a wrap for this #DrurySMSChat! Thanks to everyone for participating with your answers and conversation. Definitely lots to learn when it comes to TikTok!

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Q6: We've reached our final question of the #DrurySMSChat about Tiktok.

Do you plan on incorporating your TikTok as a major part of your social media strategy? Why or why not?

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@katie_kirkhart Yep. Should we even worry about it anymore? All those episodes of @SHO_Homeland with cell-phone tracking do get to me, though! #DrurySMSChat

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Q1: How regularly are you using TikTok for professional purposes? #DrurySMSChat

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Q5: OK — we've talked about the good stuff. What about all of the privacy concerns that have been raised? Should we avoid the medium given its design? https://t.co/c3pQm4LjGo

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Q4: With 500 million active users, what seems to make a TikTok video stand out effectively against the millions of videos out there? #DrurySMSChat

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Welcome to tonight's #DrurySMSChat! We're focusing on TikTok — should businesses and brands dive into this growing medium?

Don't forget to number and tag your answers to keep the conversation organized.

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#DrurySMSChat coming up at 6 p.m.: How can businesses/brands use TikTok?

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We prefer @TweetDeck for managing our Twitter chats.

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Thanks to everyone for participating in #DrurySMSChat! Lots of good examples and advice on social media and crisis communications!

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Final question! Q6: What are some of the biggest mistakes you've seen in social-media crisis communications? #DrurySMSChat

[Cindy Mergen (she/her) @cindy_mergen]

@DrurySMS Mainly, the one where your community is and where the crisis is occurring. #DrurySMSChat

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Q5: What's the most effective social-media platform for executing a crisis-communication plan? #DrurySMSChat

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Q4: Who in your organization is the voice/face of your crisis communications? Why? #DrurySMSChat

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Q3: What are some crisis-communication techniques you've used that have proven effective on social media? #DrurySMSChat

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Q2: Once you’ve identified a crisis, what are the steps you take to respond? #DrurySMSChat

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Q1: How do you identify whether a social-media situation rises to the level of crisis? #DrurySMSChat

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It's time for the #DrurySMSChat! Today, we're focusing on social media and crisis communication. (Please mark your answers with the question number.)