Aaditya Bhanu

Your moms favourite
23 | @clapstoretoys

[Aaditya Bhanu @DumbassPresence]

Why I chose D2C over an MBA at an IIM

Last year, I gave CAT and scored 98.17 percentile, eventually received offers from IIM Ranchi and IIM Kashipur.

But I wasn’t happy.

Partly because I hadn’t secured a higher-ranked IIM with my percentile (big reality check )

But more importantly, I had no good answer to a much simpler question:

Why do I actually want to do an MBA?

In the interviews, I had the perfect answer.

In reality, I had no clue what attracted me to spend ₹20L+ on a degree.

Was it the career opportunities?
The job security?
The status?

So I decided to work in D2C instead, where I could actually learn how a business works.

Fortunately, I got the opportunity to join @clapstoretoys as a Growth Marketer.

And what a decision that’s been.

I was given real responsibility from day one , along with all the glory, pressure and stress that comes with it.

I’m now helping generate ₹1Cr+ in revenue every month through Meta.

Honestly, I still don’t know whether I made the right decision.

But I wake up excited (and sometimes stressed) about work every day.

And I’d take that uncertainty over spending ₹20L on a path I wasn’t sure I wanted.

Thanks @veddaang (ily)

I still have 24 months to prove my decision correct

[Aaditya Bhanu @DumbassPresence]

Seedance + ChatGPT is literally INSANE

This took less than 10 mins to make.

Can’t imagine what video quality is going to look like 6 months from now

[Aaditya Bhanu @DumbassPresence]

@KanishDigital wait how did you set this up👀

[Aaditya Bhanu @DumbassPresence]

@danellisona Fake it till you make it

[Aaditya Bhanu @DumbassPresence]

September curse might finally be over 😋

[Aaditya Bhanu @DumbassPresence]

Has anyone actually tried running ChatGPT ads for conversions?

Curious how it’s performing for D2C brands

What were you selling, and how did CAC and ROAS compare to Meta?

Would love to hear some actual results.

[Aaditya Bhanu @DumbassPresence]

STOP MAKING PANIC CHANGES TO YOUR CAMPAIGNS BECAUSE OF 1-DAY PERFORMANCE.

Something so obvious, yet we completely forget it.

So here’s your reminder to STOP reacting to every dip in ROAS.

Look at the 3-day performance before touching anything.

If something needs fixing, it’s probably the creative.

Let the algorithm breathe.

[Aaditya Bhanu @DumbassPresence]

@wifimoneymaker No only the soul and the product image

[Aaditya Bhanu @DumbassPresence]

Hot take:

AI will kill UGC.

I made this video in under 5 minutes, and honestly, it looks insanely close to a real UGC video.

It’s only a matter of time before the gap between AI and real content closes completely.

UGC is already losing its authenticity, and in a world where you can’t distinguish real from AI, what exactly makes UGC trustworthy?

Big creators with established audiences will probably be fine.
But for newer UGC creators will suffer

Lmk your thoughts on this

[Aaditya Bhanu @DumbassPresence]

@wifimoneymaker Single generation with 3 scenes described in the prompt

[Aaditya Bhanu @DumbassPresence]

@wifimoneymaker ChatGPT image 2.5 for soul and seedance 2.5 for the video

[Aaditya Bhanu @DumbassPresence]

What if customers could interact with your product before buying it?

Instead of relying on static images and videos to communicate the product experience, what if the PDP itself could let customers experience it?

I have recently added a feature to our Mantra Chanting Krishna PDP which lets visitors interact with the product (click on hands/tummy and hear mantras).

Curious to know if anyone has experimented with something similar and had a meaningful impact on CVR.

[Aaditya Bhanu @DumbassPresence]

@draexyn Computer screen time add hogya toh 14 hr Hojaega

[Aaditya Bhanu @DumbassPresence]

@SedRexeww @Shivam_piero Jealousy

[Aaditya Bhanu @DumbassPresence]

@veddaang Vouch . I was there

[Aaditya Bhanu @DumbassPresence]

@draexyn Lekin tu toh chor hai …. @SedRexeww

[Aaditya Bhanu @DumbassPresence]

@elmo_vlr Congratulations Elmo ❤️

[Aaditya Bhanu @DumbassPresence]

@draexyn Purepet khane vale log aaj whiskas khaege

[Aaditya Bhanu @DumbassPresence]

@draexyn @_scouser13 Academy ki Umar se bhot aage aagya hu me 😔