Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
Messi getting Apple and Adidas money, potential ownership perks, unlimited line skips at Disney (for the rides he’s tall enough to ride), and 3 electoral college votes.
Well done, an all around team effort 👏
LIGUE 1 REFS MIC'D UP 🇫🇷🎙 Fascinating video that captures what's really said between refs, players and coaches in a match during heat of battle. Even limited access like this helps humanize officials. Hopefully more on the horizon.