@DBa317 I think Beautyblender is an icon in the beauty industry. I currently don't own their product but I know many people that do. They rave about how much they like their product. I would also consider Beautyblender a well known product in the beauty industry.
@DBa317 I think since Millennials grew up in a generation with technology emerging they became accustom to spending large amounts of money on technology. I think that is why they are more likely to purchase luxury goods than any other age cohort.