@thsottiaux Goal used to work great and now it just destroys my usage. It burned out two 20x plans last week, as the context window gets bigger it seems to just get worse = more usage consumed.
In 60 seconds, I can teach you how to write a Black Friday ad hook that actually converts, which helped our clients generate over **£43 million in revenue.**
BFCM scroll speed is insane, you’ve got 1.5 seconds to stop the swipe.
The best-performing creative hits 3 things fast:
👉 Hook
👉 Social Proof
👉 Offer
Here’s how to frame it:
1. Start with the scroll-stopper
Think urgency, curiosity or emotional benefit.
“She’ll think you paid full price.”
“Only available through Cyber Monday.”
“This bundle never goes on sale.”
2. Layer in trust
Use subtle social proof or credibility in the copy:
“50,000+ sold last BFCM.”
“Why 10,000 people wait all year for this.”
“As seen in GQ.”
3. Close with a killer visual
High contrast. Giftable moment. UGC reaction. Something that breaks the feed.
BFCM isn’t about being clever. It’s about being clear, fast.
If your ad doesn’t make someone say “Wait, what’s that?” in the first 2 seconds… you’ve already lost.
We just dropped Week 2 of our BFCM Prep Series, and it’s all about the creative that converts.
Want the full resource including how to craft the perfect hook, offer, and master the art of psychology in your BFCM creative?
Retweet this post
Comment “week 2”
And I’ll DM you our full resource!