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Dylan Txa
@Dylan_txa_
Co-Founder @ Gojiberry AI
San Francisco, CA
Joined April 2022
11 Following
294 Followers
29 Posts
A few weeks ago, we tested a $1,000 creator campaign on X.
The results were promising.
So this week, we decided to scale it.
We spent $10,000 on creators to see if the channel could become predictable.
Here's exactly what we did.
Step 1: We partnered with an agency that had been recommended to us.
Step 2: We shortlisted 28 creators who had previously promoted launches for top AI companies.
Step 3: Instead of reusing an old video, we produced a brand-new one specifically for this campaign.
Step 4: We coordinated the launch so everyone posted around the same time.
The results:
• 195,000 views
• 1,000 website visitors
• Around 50 new customers
Unfortunately, the campaign wasn't profitable.
Last time, for $1000, we had :
• +250,000 views
• 3,000+ website visitors
• Hundreds of new customers
• Trial acquisition cost under $30
The biggest lesson is that scaling a channel that worked once is much harder than it looks.
The execution was better.
The budget was 10x bigger.
But I think the video was less viral than the previous one.
Back to the drawing board.
GojiberryAI just crossed $300k MRR.
Building GojiberryAI taught us something surprising.
Most AI startups never make it past $1k MRR.
A few scale to millions.
The difference usually isn't better features.
It's two simple things almost everyone underestimates.
If you're building an AI startup, this might save you months of trial and error.
To celebrate, we put together a free course breaking down exactly how we went from $0 to $4M ARR in under a year.
Comment GOJI and repost this post, and I'll DM you the course.
Next step, $10m
GojiberryAI just crossed $300k MRR.
Building GojiberryAI taught us something surprising.
Most AI startups never make it past $1k MRR.
A few scale to millions.
The difference usually isn't better features.
It's two simple things almost everyone underestimates.
If you're building an AI startup, this might save you months of trial and error.
To celebrate, we put together a free course breaking down exactly how we went from $0 to $4M ARR in under a year.
Comment GOJI and repost this post, and I'll DM you the course.
Try it here 100% for free for 7 days : https://t.co/D2zqJgzOv4
You only get about 200 connection requests a week on LinkedIn.
We've spent 2 years figuring out how not to waste them.
Here are 5 things that improved our reply rate the most:
1/ Message people because they did something, not because they fit a profile.
A job title isn't a reason to reach out today.
A buying signal is. Hiring, funding, a new role, competitor engagement.
This alone can take reply rates from 5–10% to 35–45%.
2/ Lead with the trigger.
"I noticed you're hiring SDRs" is more powerful than any compliment.
It immediately proves your outreach is relevant.
3/ Ask a question they can answer in seconds.
Don't ask, "Would you be open to a quick call?"
Instead ask, "Would it be useful to see how we helped a similar company achieve X?"
The easier it is to answer, the more replies you'll get.
4/ Never include a calendar link in the first message.
You're asking for 30 minutes from someone who doesn't know you.
The goal of message one is to earn message two.
5/ Stop after three follow-ups.
Follow up around Day 3, Day 7, and Day 14.
If they still don't respond, move on.
Nobody has ever been convinced by a ninth "just checking in."
Try for literally completely free for 7 days : https://t.co/D2zqJgzOv4
This is insane !
Today we're introducing Claude for sales.
Just describe your ideal customer and Gojiberry instantly finds and contacts high-intent buyers.
This is truly insane.
Today we're introducing Claude for sales.
Just describe your ideal customer and Gojiberry instantly finds and contacts high-intent buyers.
This is truly insane.
I'm 30. I built an AI startup called GojiberryAI to $3.5M ARR. Got accepted into YC.
If I had to start from 0, here's exactly what I'd do:
1. Sell it before I build it.
No code. Just a simple slide deck (mine was 6 ugly slides) explaining the problem, the solution, the outcome, and the price. I made my first $10k that way, before writing a single line.
2. Pick a painfully specific customer.
Not "B2B SaaS." Something like "founders at 20-person SaaS companies about to hire their first SDR." So specific that the right person reads it and thinks "that's me."
3. Start outbound on day one, but only to people showing intent.
Not scraped lists. People engaging with competitors, changing roles, raising money, or publicly posting about the exact problem I solve. That's the gap between a 1-2% reply rate and 25-40%.
4. Lead with value, never a calendar link.
Send a blueprint, not "got 15 minutes?" Let the resource do the selling, and the trial becomes the obvious next step instead of a pitch.
5. Pick ONE channel and go deep.
For us it was outbound first, then Reddit (10M+ organic views), then LinkedIn lead magnets. I wouldn't touch a second channel until the first one was clearly working.
6. Talk to customers every single day.
The product doesn't matter until you understand the problem better than they do. Spend 90% of every early call listening, not demoing.
7. Only build once people are actually paying.
Then keep it dead simple and price it to sell itself. We landed on $99/mo with a free trial, so the funnel runs without me dragging anyone onto a call.
8. Do this relentlessly for about 12 months.
That’s roughly how long $0 to $3.5M took us.
Bootstrapped.
No outside funding.
Most founders don’t lose because they can’t build.
They lose because they build too early, sell too late, and quit the channel before it compounds.
Gojiberry AI just hit $3.9M ARR.
11 months ago we were at $0.
This is the second SaaS I've built. The first one I sold at €6M ARR.
This time, we moved faster. Here's exactly how we did it, so you can do it too.
The core principle that changed everything:
We used our own tool to grow our own tool.
Gojiberry AI finds high-intent leads and engages with them automatically.
We run it on ourselves. It works insanely well.
Here's the full breakdown:
1) Outreach (the engine)
- LinkedIn: 5 accounts, 30 connection requests + 30 DMs per account per day.
Only targeting warm leads showing real intent.
Connection acceptance rates and reply rates are insane when you do this right.
- Cold email: 6,000 emails per day. 295,000 sent in 90 days. 900+ opportunities created.
41 domains, 123 inboxes, plain text only, no links, no images, 2-3 email sequences max.
Total infra cost: ~$600/month.
The offer is always the same: a valuable blueprint. No pitch. Just value first.
2) Inbound (the compound effect)
- LinkedIn: 6 posts per day across 6 accounts.
6 days/week = lead magnet content. 1 day/week = founder story.
Last 7 days: 788,187 impressions.
- Reddit: 14.8M+ views in 12 months. The trick: warm up the account, post 3x per week, tell real stories, offer blueprints, and never debate the haters.
- YouTube: Long-tail SEO content targeting competitor keywords. It's starting to rank.
- SEO: 50K visitors/month and growing fast.
3) Paid ads
- 10 LinkedIn influencer posts/week (~$500 each).
- Facebook retargeting + acquisition
Scaling paid ads aggressively right now.
4) Demos
5–8 per day. ~70% close rate to free plan. Mostly sales teams.
5) UGC
We post 1200 UGCs per month across social media. From time to time, one goes super viral.
What actually worked:
→ Using our own tool on ourselves (this alone is a cheat code)
→ High-intent outreach > cold outreach. Every single time.
��� Lead magnet posts on LinkedIn that generate thousands of comments.
One post added $5K MRR in under 24 hours. Cost: $0.
→ Replying to every single comment.
→ Speed. Every delay kills momentum. We removed friction from every step of the funnel.
→ AI helping us do 10x more than we ever could alone.
What's not working:
- We need to delegate more
The path from €0 to $3.9M ARR is not glamorous.
It's 18-hour days, boring repetitive work, testing things that fail, and doing it all again tomorrow.
But if you do the right things every day, good outreach, real value, fast follow-up, it compounds.
And one day you wake up and you're above $3M ARR.
The goal now: $10M ARR.
LFG. 🔥
PS : We created a free 0 -> $1M ARR GTM course.
Want to receive it? RT + comment GTM below.
You can find and contact high intent leads here, free for 7 days ! : https://t.co/D2zqJgzOv4
Gojiberry AI just hit $3.9M ARR.
11 months ago we were at $0.
This is the second SaaS I've built. The first one I sold at €6M ARR.
This time, we moved faster. Here's exactly how we did it, so you can do it too.
The core principle that changed everything:
We used our own tool to grow our own tool.
Gojiberry AI finds high-intent leads and engages with them automatically.
We run it on ourselves. It works insanely well.
Here's the full breakdown:
1) Outreach (the engine)
- LinkedIn: 5 accounts, 30 connection requests + 30 DMs per account per day.
Only targeting warm leads showing real intent.
Connection acceptance rates and reply rates are insane when you do this right.
- Cold email: 6,000 emails per day. 295,000 sent in 90 days. 900+ opportunities created.
41 domains, 123 inboxes, plain text only, no links, no images, 2-3 email sequences max.
Total infra cost: ~$600/month.
The offer is always the same: a valuable blueprint. No pitch. Just value first.
2) Inbound (the compound effect)
- LinkedIn: 6 posts per day across 6 accounts.
6 days/week = lead magnet content. 1 day/week = founder story.
Last 7 days: 788,187 impressions.
- Reddit: 14.8M+ views in 12 months. The trick: warm up the account, post 3x per week, tell real stories, offer blueprints, and never debate the haters.
- YouTube: Long-tail SEO content targeting competitor keywords. It's starting to rank.
- SEO: 50K visitors/month and growing fast.
3) Paid ads
- 10 LinkedIn influencer posts/week (~$500 each).
- Facebook retargeting + acquisition
Scaling paid ads aggressively right now.
4) Demos
5–8 per day. ~70% close rate to free plan. Mostly sales teams.
5) UGC
We post 1200 UGCs per month across social media. From time to time, one goes super viral.
What actually worked:
→ Using our own tool on ourselves (this alone is a cheat code)
��� High-intent outreach > cold outreach. Every single time.
→ Lead magnet posts on LinkedIn that generate thousands of comments.
One post added $5K MRR in under 24 hours. Cost: $0.
→ Replying to every single comment.
→ Speed. Every delay kills momentum. We removed friction from every step of the funnel.
→ AI helping us do 10x more than we ever could alone.
What's not working:
- We need to delegate more
The path from €0 to $3.9M ARR is not glamorous.
It's 18-hour days, boring repetitive work, testing things that fail, and doing it all again tomorrow.
But if you do the right things every day, good outreach, real value, fast follow-up, it compounds.
And one day you wake up and you're above $3M ARR.
The goal now: $10M ARR.
LFG. 🔥
PS : We created a free 0 -> $1M ARR GTM course.
Want to receive it? RT + comment GTM below.
Everyone buys leads from the same database.
The good ones can't be bought, which is exactly why they still work.
BAD SOURCES (everyone has these)
↳ Purchased lists
↳ Generic Sales Navigator filters by title and headcount
↳ Conference attendee lists from 8 months ago
↳ Anything with more than 5,000 rows
↳ Anything where you can't say why a specific person is on it this week
GOOD SOURCES (public, free, mostly ignored)
↳ Your competitors' comment sections
↳ Job boards, filtered for the role your product replaces
↳ Recent funding announcements in your category
↳ People who viewed your profile and didn't message
↳ Anyone who engaged with your content in the last 30 days
↳ Churned customers of the tool you replace
Notice the pattern.
Good sources = happened in the last 7 days.
Bad sources = a job title someone had whenever the database last synced.
Four months ago, we lost a big enterprise deal to one of our competitors.
We had the better product.
We had the better pricing.
We had built a great relationship with the company's Head of Sales.
Sometimes, that's just how it goes.
A few weeks later, I found out why we lost.
Our competitor had flown in, taken the entire buying committee out for dinner, and given everyone $300 Amazon gift cards.
As a European founder, it's not something we would ever think of doing, and maybe that's a mistake when you're competing for enterprise deals in the US.
Then, 10 days ago, the Head of Sales called me back.
The product they bought wasn't delivering.
Support was mediocre.
They were locked into a one-year contract, and the situation had become a mess.
So... we won the deal back.
Sales tactics can win deals.
But only a product that delivers can keep them.
In the end, the best product always wins.
What got your startup to $10K MRR won’t get you to $100K.
Here's my map from $0 to $100K MRR:
(from my experience scaling Gojiberry from $0 to $300K MRR)
0 → $10k MRR
↳ Getting anyone to care at all
↳ Learning how to actually sell
↳ Finding product-market fit
The game here is just proving one stranger will pay.
$10k → $50k MRR
↳ Building acquisition that repeats (not one-off luck)
↳ Making your first hires
↳ Saying no to custom features that would tie you in knots
The process shifts from "can this work" to "can this work again, on purpose."
$50k → $100k MRR
↳ Scaling support and ops without drowning
↳ Keeping product quality high while shipping fast
↳ Building systems instead of doing everything yourself
The goal is now "can this work without me in every loop."
Beyond $100k MRR
↳ Scaling people and processes without slowing execution down
The trap at every stage is using the last stage's playbook.
What got you to $10k actively hurts you at $50k.
You have to keep firing the version of yourself that just won.
Find and contact high intent leads here (free for 7 days) : https://t.co/D2zqJgzOv4
I'm 30. I built an AI startup called GojiberryAI to $3.5M ARR. Got accepted into YC.
If I had to start from 0, here's exactly what I'd do:
1. Sell it before I build it.
No code. Just a simple slide deck (mine was 6 ugly slides) explaining the problem, the solution, the outcome, and the price. I made my first $10k that way, before writing a single line.
2. Pick a painfully specific customer.
Not "B2B SaaS." Something like "founders at 20-person SaaS companies about to hire their first SDR." So specific that the right person reads it and thinks "that's me."
3. Start outbound on day one, but only to people showing intent.
Not scraped lists. People engaging with competitors, changing roles, raising money, or publicly posting about the exact problem I solve. That's the gap between a 1-2% reply rate and 25-40%.
4. Lead with value, never a calendar link.
Send a blueprint, not "got 15 minutes?" Let the resource do the selling, and the trial becomes the obvious next step instead of a pitch.
5. Pick ONE channel and go deep.
For us it was outbound first, then Reddit (10M+ organic views), then LinkedIn lead magnets. I wouldn't touch a second channel until the first one was clearly working.
6. Talk to customers every single day.
The product doesn't matter until you understand the problem better than they do. Spend 90% of every early call listening, not demoing.
7. Only build once people are actually paying.
Then keep it dead simple and price it to sell itself. We landed on $99/mo with a free trial, so the funnel runs without me dragging anyone onto a call.
8. Do this relentlessly for about 12 months.
That’s roughly how long $0 to $3.5M took us.
Bootstrapped.
No outside funding.
Most founders don’t lose because they can’t build.
They lose because they build too early, sell too late, and quit the channel before it compounds.
I built the BEST Claude Skill I’ve ever made.
Hormozi. Brunson. Gary Vee.
All in one.
Ask any business question → it routes you to the right brain instantly.
Funnels → Brunson
Deals → Hormozi
Audience → Gary Vee
$1B+ knowledge in one skill. Takes 60 seconds to use.
We booked 110+ meetings in weeks with it.
Want it?
Comment “TRIO” and I’ll send it.
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