@marriedmn If your relationship is always "okay" and your always "happy" then your not growing. people need to commit and get their priorities straight and have those hard conversations
CREATE WELLNESS RAISES $20M
Create Wellness, the creatine gummy supplement brand, has raised $20M in new funding led by Alliance Consumer Growth and Impact Capital.
This follows a $5 million Series A in 2024 led by Unilever Ventures, who also participated in this round. By the time Unilever first invested, the brand had generated $15M in net revenue since its launch.
Alliance joins with a track record of backing category winners like Siete Foods and Vital Proteins. Total capital raised now sits at $27.3M.
Founded in 2022 by Dan McCormick and Sienna Mori, the brand targets a shifting creatine demographic; sales to women jumped 320% in Q1 2025, and Create Wellness is positioning the supplement as a daily wellness product rather than a performance stack.
The brand currently sells through Vitamin Shoppe, GNC, and Target, and plans to direct the new funding into expanding retail distribution, investing in consumer education, advancing product innovation and additional marketing