Dynamic Yield by Mastercard

Dynamic Yield is an Experience Optimization platform helping brands quickly deliver & test personalized, optimized, & synchronized digital customer interactions

[Dynamic Yield by Mastercard @DynamicYield]

We took 5 very literally.

Every year since the inception of the Gartner® Magic Quadrant™ Report, Dynamic Yield has been named a Leader.

Read the complimentary 2022 report, out now → https://t.co/eT7KM0mrgn

[Dynamic Yield by Mastercard @DynamicYield]

🛒 Just published on XP² 🛍️

@home24_de's CPO Gianluca Randisi shares how his team cleaned up the company’s product data and category architecture, allowing their recommendations program to scale and seeing 3X the revenue share in < 1 year.

https://t.co/9HnLwCWpEo

[Dynamic Yield by Mastercard @DynamicYield]

Our newest article dives into high-impact personalization strategies designed to help grocery stores improve customer acquisition, conversions, and long-term loyalty.

[Dynamic Yield by Mastercard @DynamicYield]

🥫New XP Squared article: 5 Personalization Strategies to Bring the Magic of the In-Store Grocery Experience, Online 🛒 https://t.co/Tgfe06YCLM

[Dynamic Yield by Mastercard @DynamicYield]

All they need to know now are the right types of personalization to employ.

[Dynamic Yield by Mastercard @DynamicYield]

In our newest XP Squared article, we take a closer look at the major areas of investment we believe QSRs should make in their mobile apps and how advancements in technology are opening new doors to both drive loyalty and maximize business profits.

https://t.co/R5ktrW4RTZ

[Dynamic Yield by Mastercard @DynamicYield]

So for 2023, we decided to take it to the stars... literally sending a physical memento of our Gartner® Magic Quadrant™ win to the edge of space and back, so the entire universe could celebrate with us.

[Dynamic Yield by Mastercard @DynamicYield]

We’re thrilled to announce that for the 6th consecutive year, Dynamic Yield has been named a Leader in the Gartner Magic Quadrant for Personalization Engines, positioned highest in execution and furthest in vision within the leaders quadrant. https://t.co/niIy0uZsKY

[Dynamic Yield by Mastercard @DynamicYield]

We’re pretty over the moon with this recognition of our continued leadership, innovation, and steadfast commitment to moving the whole industry forward. So much so, that when it came to planning how we wanted to announce our position, we felt limited by all earthly possibilities.

[Dynamic Yield by Mastercard @DynamicYield]

With more consumers than ever turning to digital banking solutions, the vast majority of global FIs have noticed and made personalization a top priority, with plans to invest more in their programs. But have they turned belief into action? Learn here:

https://t.co/ZAUK8oncsJ

[Dynamic Yield by Mastercard @DynamicYield]

As of 2021, 8 of the top 10 #QSRs use digital menu boards. But is it enough?

Take a look at the major investment areas where QSRs should tailor the customer experience (#cx), and how technology has opened new doors to drive loyalty and maximize profits.

https://t.co/TyWH7R36mq

[Dynamic Yield by Mastercard @DynamicYield]

Anywhere from 97-98% of site traffic is anonymous. But that doesn't mean you can't tailor your site to them.

Here are 3 ways you can #personalize the experience for anonymous users:

https://t.co/r0bu2hdxKJ

[Dynamic Yield by Mastercard @DynamicYield]

Teams can supercharge their ESP’s email-sending functionality with predictive email personalization software, enabling them to individualize every send in exciting, simplified ways and capitalize on the exponential revenue from a powerful channel.
https://t.co/GoE2jaDGpE

[Dynamic Yield by Mastercard @DynamicYield]

Our new article dives into how FIs should expand their recommendations strategies to not only include products, but also resources, offers, and content to help inform customers—leading to lower acquisition costs and greater customer lifetime value. https://t.co/gjnTg0Q61B

[Dynamic Yield by Mastercard @DynamicYield]

Read the article to find out how #MACH can help teams become more adaptable, allowing them to more easily integrate, replace, and scale services within their tech stacks. https://t.co/UrLZso4U1c

[Dynamic Yield by Mastercard @DynamicYield]

In today's fast-paced business landscape, countless companies grapple with the daunting task of managing inflexible technology stacks.

[Dynamic Yield by Mastercard @DynamicYield]

Our latest article on XP Squared dives into the cutting-edge composable technology architecture that is swiftly rising to become the new industry standard – #MACH.

[Dynamic Yield by Mastercard @DynamicYield]

To learn more about optimizing the #QSR drive-thru experience for every customer, known or unknown, read the full article 🍔🌮 → https://t.co/rEqgirooWn

[Dynamic Yield by Mastercard @DynamicYield]

You can still personalize the drive-thru experience for the 90% of guests you don’t know: You just need to capitalize on helpful contextual factors.

[Dynamic Yield by Mastercard @DynamicYield]

While a #QSR may not know anything about the customer, they can always cater to customers' specific contexts (location, product popularity, time of day and existing order items) and deliver some of the same great benefits they derive from the standard 10% of known customers.