Leila

An innovative public relations agency. We specialize in media training & disaster communications.

[Leila @DynamitePR]

@TamaraVineberg @Jason_E_Woods Listen to The Debaters Coke vs. Pepsi podcast to understand why it’s so popular there. Hilarious episode.

[Leila @DynamitePR]

@TamaraVineberg My brother was one of the engineers who built the bridge to PEI. ☺️

[Matina Stevis-Gridneff @MatinaStevis]

The 50 Best Restaurants in North America Are Announced

From @nytimes "Overall, Canada continued to overperform on the list, occupying 14 spots, including five of the top 10."

https://t.co/TYyQWT4DKj

[Leila @DynamitePR]

Hope students and staff are safe and that this situation is resolved quickly.

[Université d'Ottawa | University of Ottawa @uOttawa]

CONFINEMENT BARRICADÉ! - LOCKDOWN!
Campus principal - Main Campus
Situation violente sur le campus - Violent threat on campus
+info: https://t.co/vDHleqwELJ
17:18:23

[Leila @DynamitePR]

@elie_mcn Blasphemy!

[Harrison Faulkner @Harry__Faulkner]

In the 1980's, Canadian broadcaster Global found a loophole in Canadian broadcasting legislation.

Instead of broadcasting test patterns on screen and losing out on overnight revenue, they could send a cameraman into the city to walk around and film the streets of Toronto.

Global producers decided to create their own original music to accompany the show instead of losing out on licensing fees.

Because the show was entirely "Canadian Content", this allowed Global to leave key primetime slots open to broadcast American content.

The show was called Night Walk.

Although Night Walk was created to exploit a loophole, the footage that was left behind now looks like a time capsule.

[Maya Johnson @MJohnsonCTV]

NEW: @AirCanada issues statement after uproar over Michael Rousseau’s video. In part, it reads:

“Despite his efforts, his ability to express himself in French does not allow him to convey such a sensitive message in that language as he would wish.” #polqc https://t.co/v7UtPz2boH

[Montreal Gazette @mtlgazette]

“No, Air Canada knows better."

Federal Transport Minister Steven MacKinnon said it wasn’t acceptable for Air Canada CEO Michael Rousseau to release a video statement, where he expressed his condolences to those affected by the crash, entirely in English.

"They have a responsibility to communicate with the public and their stakeholders in both official languages,” MacKinnon told reporters in Ottawa.

Read the latest: https://t.co/GmfgBRG7FR

[Leila @DynamitePR]

@TheHillTimes @LeftHandStu When I met the ambassador last month in Edmonton, I mentioned being impressed by the PM’s work on the international stage. The ambassador replied “well, he is Irish! 😂

[Pew Research Center @pewresearch]

We asked people around the world to rate the morality and ethics of others in their country.

The U.S. is the only place we surveyed where more adults describe the morality and ethics of others living in the country as bad than good. See our full morality report here: https://t.co/qBtj1ycDkP

[BC Wildfire Weekly - Wildfires + More @BCWildfireWkly]

ICYMI, ALBERTA: “Even with snow still on the ground, wildfire season officially begins March 1 in Alberta.” https://t.co/V8MqfyVi57 - @weathernetwork

#ABFire #Alberta #Wildfires #YEG #YYC

[Paul Schleifer @PaulSchleifer]

How to spot AI.

[Leila @DynamitePR]

Talking about dismissing your PR team at a news conference tells me a lot about who you are as a manager. Sure, she should have had better issue awareness, but a public call-out is unnecessary and sloppy.

[CTV Edmonton @ctvedmonton]

Student AI-trained machine model predicts Olympic men’s hockey gold for Canada https://t.co/Y85mCm1U3x

[CTV Edmonton @ctvedmonton]

Rice cook-off held at NorQuest College to showcase African, Caribbean culture https://t.co/XFVvSjgPB2

[Leila @DynamitePR]

Paraiso Tropical has been holding out on us! Who knew you could get birria like these?! #yeg #yegfood

[Fraser Nelson @FraserNelson]

Elon Musk has finally published X's algorithm. At its heart: an equation for engagement that scores an argument 150x more than a "like"

In my Times essay, I look at social media power over the news - and the tricks that are only now becoming visible.

https://t.co/yc50CjyZPY

[Leila @DynamitePR]

@Montreal Can confirm. #worthit

[CityNews Edmonton @CityNewsYEG]

Greenhouse class helps Edmonton students to grow their own food supply. https://t.co/vvNObryD7y