Michael Eckhardt

Chasm Institute, Co-Managing Director ... (marketing strategy tools + workshops for success in high-tech)

[Geoffrey Moore @geoffreyamoore]

DEADLY SIN # 3 of 7
Whole Product Perfectionism: if you’re trying to launch the perfect product – stop. To cross the chasm, focus on delivering 100% MVWP (Minimum Viable Whole Product). Subtract out features to simplify the buy / install / use process.

https://t.co/qCPTGBhXgl

[Geoffrey Moore @geoffreyamoore]

DEADLY SIN # 5 of 7
Pricing Mistake: cutting price by 15% to 20% won’t help you cross the chasm – price elasticity is remarkably muted at this stage. Yes, you need a reasonable price, but to cut further won’t drive sales growth – it’ll just damage margins. https://t.co/qCPTGBhXgl

[Geoffrey Moore @geoffreyamoore]

Is your company launching a new tech product in 2023 ... ?

>> here's a must read 3-page blog I want to share with you, from my long-time colleague Michael Eckhardt:

7 DEADLY SINS -- How to Successfully “Cross the Chasm” By Avoiding These Seven Mistakes

https://t.co/qCPTGBhXgl

[Michael Eckhardt @ECKHARDT_Chasm]

Chasms Don't Lie -- even in 2021 !! Understanding MVWP (Minimum Viable Whole Product) and solving for a segment's major pain point are 2 of the 9 integral factors in winning with disruptive new tech innovations.

Ken's blog does a nice job of describing…https://t.co/lOGsQ3JuuE

[Michael Eckhardt @ECKHARDT_Chasm]

#chasm #crossingthechasm #chasmcrossing https://t.co/yoqxSD0bfu

[Michael Eckhardt @ECKHARDT_Chasm]

NEW PODCAST --- "5 Best Practice for Launching Product in Tough Economic Times"

... an interview with Michael Eckhatdt

#crossingthechasm #chasm #escapevelocity https://t.co/4stu2YYX5h

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/0adeiZTCgM

[Michael Eckhardt @ECKHARDT_Chasm]

We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording.

If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…https://t.co/IfrJFbvrUF

[Michael Eckhardt @ECKHARDT_Chasm]

We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording.

If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…https://t.co/TcTomHolwX

[Michael Eckhardt @ECKHARDT_Chasm]

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!

Michael

#crossingthechasm #escapevelocity #chasm https://t.co/cbd16hW1jk

[Michael Eckhardt @ECKHARDT_Chasm]

Launching Tech Products in Tough Economic Times https://t.co/YOSyu9Zl2w

[Michael Eckhardt @ECKHARDT_Chasm]

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!

Michael

#crossingthechasm #escapevelocity #chasm https://t.co/YATHfSu0df

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/uxFyeFXiy9

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/u8cATbj6wO

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/6G4ss5C9mU

[Michael Eckhardt @ECKHARDT_Chasm]

#crossingthechasm #escapevelocity #chasm https://t.co/qsx7FCGQ0f

[Michael Eckhardt @ECKHARDT_Chasm]

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!

Michael

#crossingthechasm #escapevelocity #chasm https://t.co/rLEI1UXldP

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/NECov75NhS

[Michael Eckhardt @ECKHARDT_Chasm]

Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!

Michael https://t.co/s2gFTlR2wx

[Michael Eckhardt @ECKHARDT_Chasm]

https://t.co/7QYim6CekY