EJ Drexl

F2F/B2B/Events Sales Guy; Curmudgeon Copywriter; Business Owner; Rum & Whisky Epicurean; and 4am Ravenous Reader & Writer

[EJ Drexl @EJDrexl]

If there is one thing I’ll strive to create is a cabal of old-school, hard-core marketers and salespeople that eat what they kill on the day — and quash all this chatter about soft-core, fluffy, feel-good brand-building and their ‘holistic’ approach to selling.

[EJ Drexl @EJDrexl]

Carbon copy ads & offers for the Black Friday rush…

Do businesses know there are other forms of offerings to get new customers & repeat sales?

[EJ Drexl @EJDrexl]

Big, bold, noticeable advertisement restored on the side of a house. A shame there was no offer ;)

[EJ Drexl @EJDrexl]

As David Ogilvy’s mantra goes: ads must sell, not just entertain… Jaguar!

3 simple predictions:

- Depressed sales
- CEO replaced in the near future
- Brand reputation damaged & rebuilt

[EJ Drexl @EJDrexl]

@GadSaad @megynkelly @JustinTrudeau Bludgeoned by ‘Saad Truth’. Thank you.

[EJ Drexl @EJDrexl]

To quote Warren Buffet, “When ignorance is combined with borrowed money, you get interesting outcomes.”

[EJ Drexl @EJDrexl]

@GadSaad That’s why I call myself a curmudgeon, already hammering out ‘big grumpy old man energy’ at 40 because of people like her floundering in a slew of dumbness.

[EJ Drexl @EJDrexl]

Imagine this ‘Spider Hider’ wasn’t caught and you end up sitting next to him on a plane?

Can someone call Samuel Jackson, I have his sequel for ‘Snakes on a Plane’.

[EJ Drexl @EJDrexl]

Dumb, empty promise ad copy:

“Dedicated to the highest standard of treatment — we offer liposculpture for both men and women as a local anaesthetic day case procedure. For a free consultation call:”

The only disruptive, interesting part is the picture.

[EJ Drexl @EJDrexl]

Oh no, I may as well hang up my 10+ years copywriting skill now as Kong AI is here.

[EJ Drexl @EJDrexl]

Read this recently about Oasis, and it pertains well to selling with transparency. When you’re honest about who you are & the flaws of your products and services — shit don’t bite you in the ass later. Also: it’s a great way to repel an unwanted audience or customer.

[EJ Drexl @EJDrexl]

I am going through a frenzy of studying old 1930s ads — and you gotta love them. Fear copy at the heady heights. I used this kind of selling a few years back, and received a plethora of complaints from my list, but also plenty of sales.

[EJ Drexl @EJDrexl]

@Channel4 Any good promoter, given the opportunity to appear on ‘other people’s platforms’ should staunchly promote himself, and whatever he has to sell.

[EJ Drexl @EJDrexl]

Whatever you sell, never forget: your market is not logical. This cigarette filter ad — from 1932 — is a good reminder. It’s even endorsed by sportsmen to promote ‘fitness’. This delusional biassed thinking hasn’t changed. Just look at the recent UK & US election madness.

[EJ Drexl @EJDrexl]

Probably written by someone that has never sold toe-to-toe, nose-to-nose. But hey, it ticks the box for a SEO-laden article…

[EJ Drexl @EJDrexl]

@EndWokeness Is this the shit you guys are listening to over there?

[EJ Drexl @EJDrexl]

And the money already starts to roll in after Trump’s Victory…

[EJ Drexl @EJDrexl]

@NoContextBrits An axiomatic truth

[EJ Drexl @EJDrexl]

@laithwaites Yeah, you sell to those new customers only that cost 5X more than existing ones. Hopefully you are running ads to loyalty, too.

[EJ Drexl @EJDrexl]

An ‘anti-sales’ article out, warning consumers about sales tactics. Title below.

Let me tell you something:

If it weren’t for sales people, business owners & entrepreneurs selling ideas, pushing products/services/prices every day — we’d be stuck somewhere in the Middle Ages.

[EJ Drexl @EJDrexl]

This guy, Jon Peters, is a a pro at shrewd self-appraisal and self-promotion. The Hollywood Reporter calls him (or he probably insisted on the titular titles himself): “former hairdresser turned Trump-loving, sex-addicted wild man producer.”

Study him.