EJ

[EJ @EJuncg]

@kasani896239 Amplifiers are the best, but they are even better if they are joiners who amplifier as well!

[EJ @EJuncg]

@KhyrinRich05 Yes, companies often don't think of owned audiences as assets. I use to work for a CEO that made fun of our marketing representative because she valued Facebook followers. #psc511b #Audience

[EJ @EJuncg]

@HodaAbdelfatta9 Joiners sure can drive revenue if they are purchasing products and services, but amplifiers and seekers are so important too... They are all important - turn prospects into long-term loyal joiners! #psc511b #Audience

[EJ @EJuncg]

@deedeecarter I love interested AMPLIFIERS who were once seekers, share the information and become joiners. I love when they stay with the company and continue sharing all the companies good work!!! They are the best promoters. #psc511b #Audience

[EJ @EJuncg]

@JoyPeace4110 Exactly, too many focus on the quantity and not the quality of the relationship encounters. And trust me , people can sense the difference - then the organizations looses more followers and fans (along with new seekers, upcoming potential joiners, and current subscribers).

[EJ @EJuncg]

@JoyPeace4110 Agreed! Storytelling is great and it can be presented so well on YouTube. That platform is one of my favorites for watching historical nonprofit videos. #PSC511B #Audience

[Joy Peace @JoyPeace4110]

I think it’s safe to say that amplifiers are more valuable than ads! When real people share your message, it carries trust and a personal connection that paid media can’t replicate. Storytelling is essential to the success of nonprofits! #PSC511B #Audience

[EJ @EJuncg]

Anyone can go viral. Not everyone builds something that lasts. The real goal? An audience that sticks with you on social media platforms. Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
#psc511b #Audience

[EJ @EJuncg]

Here’s the hard truth: If you don’t own your audience, you’re renting your success. Owned audiences = real power. Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
#psc511b #Audience

[EJ @EJuncg]

Quick wins fade fast. Strong audiences last.
Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
Real marketing is about relationships, not one-time results. #psc511b #Audience

[EJ @EJuncg]

Still chasing likes and clicks? You’re playing the short game.
📘 Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
👉 The real win = people who come back again and again 🔁
💡 Build an audience, not just attention. #psc511b #Audience

[EJ @EJuncg]

📘 Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
Paid media = attention ⚡
Owned media = power 💪
👉 Build what you OWN, not what you borrow #psc511b #Audience

[EJ @EJuncg]

Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
Stop chasing clicks. Start building people who come back.👉 Your audience is your most valuable asset. ❤️#psc511b #Audience

[EJ @EJuncg]

Paid, owned, and earned marketing media shouldn’t work alone. The best strategy: paid gets attention, owned builds connection, earned adds credibility. Together, they move people closer to the mission. #psc511b #Audience

[EJ @EJuncg]

Followers are nice. Subscribers are better.
Social media can spark interest, but owned audiences—email lists, volunteer sign-ups, donor records—create lasting relationships. #psc511b #Audience

[EJ @EJuncg]

Planned Parenthood posts are optimized for engagement first: reactive commentary, concise visuals, emotionally resonant storytelling, and educational threads that encourage reposts. It’s less “corporate nonprofit” and more digital advocacy community-building. #PSC511B #Strategy

[EJ @EJuncg]

Planned Parenthood has adapted to the modern "attention economy. " Their digital strategy keeps people engaged, whether people agree with their mission or not;⚖️ their social team clearly understands how to maintain relevance and visibility online. #PSC511B #Strategy

[EJ @EJuncg]

Planned Parenthood has a social strategy with original creator-style content, short-form videos, and direct audience engagement — especially around healthcare access and policy changes. #PSC511B #Strategy

[EJ @EJuncg]

Planned Parenthood uses medical education information to provide education to the community. Their educational stories are amazing! #PSC511B #Strategy

[EJ @EJuncg]

Planned Parenthood has done a great job using social media historically and currently. They really know how to get their advocates engaged. #PSC511B #Strategy