EndOfTheWorld 🇮🇳

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@mountainGOAT_01 And it's always a Hippo!... always

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@nadinemaenza @StephenSchneck @USCIRF How much were you paid for this useless hit-job ?

[EndOfTheWorld 🇮🇳 @EOTWorld28]

In 2026.
The problem is always using Hindu festivals for experimenting all sorts of tweaks to the Hindu festival logic/process ...to a sickening level

And later play the regular victim card along with a dash of patriarchy

Enough is Enough!
Kirti HAS shown common sense during other religion festivals , show the same common sense during Hindu festivals

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@choga_don It's always a HIPPO !...always

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@akshitaa98 Teri yeh tweet se teri aukaat tho desh ko pata chali! 🤣🤣

[Dr. Neha Das @neha_laldas]

"आरक्षण का लालच इतना बुरा है कि उसके लिए सब पिछड़े बनने को तैयार हैं!
और इस मांग के लिए कोई पटरियां उखाड़ रहा है, कोई सरकारी संपत्ति तोड़फोड़ रहा है!
ऐतिहासिक योद्धा रहे मराठा, जमींदार रहे जाट - आज सब आरक्षण की मांग कर रहे हैं!
आरक्षण अब एक race to backwardness बन चुका है!"

[EndOfTheWorld 🇮🇳 @EOTWorld28]

#LeftistChutiyaSpotted

A Hindu festival dress accordingly !
Else: STFU !

The common sense used by Kriti and ad agencies during OTHER festivals , the same common sense HAS to be used during secular festivals(read as ONLY HINDU festivals)

Anything else: Take your logic elsewhere !

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@Pawankhera Dar gaya safed bal wala !

[richa anirudh @richaanirudh]

😂😂😂😂😂😀

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@richaanirudh isse do lafz nikal do phir secularism abad rahega !

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@anayayaya4 When Kirti has the common sense when promoting and sending other festivals greetings , "the people" are expecting the same common sense for Hindu festivals !

She can wear a bikini to the fish market if she wants, but let the same common sense prevail across the board

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@PreetiChoudhry Hurray !!!

[EndOfTheWorld 🇮🇳 @EOTWorld28]

What does "This is not a islamic sharia ruled country that women will be restricted" mean?

Does islam restrict women in their clothes they wear?

[Rasiya/ರಾಶಿಯ @growing_india1]

What is wrong in kirti shanon’s blouse here?

Its cute, why are people unnecessarily targeting this

This is not a islamic sharia ruled country that women will be restricted

Sarees were never supposed to be even worn with blouses

Let rakshabandhan be fun

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@growing_india1 What does "This is not a islamic sharia ruled country that women will be restricted" mean?

Does islam restrict women in their clothes they wear?

[THE SKIN DOCTOR @theskindoctor13]

Hello @kritisanon,

1. Don't play the woman card. You were not criticized for your gender, but for your choice of clothes in an ad. You are bringing gender into this to make it a women's issue and seek wider support from women and male feminists. It's not a gender issue. Even Ranveer Singh was criticized on Twitter for a nude photoshoot. He didn't play the gender card.

2. Personal choice stops where public commercialization begins. What you wear off-camera is entirely your prerogative. You've been in this business for years. Until now, nobody bothered you about your choice of clothes. You know why? Because nobody actually cares what you wear. The outrage here comes from a commercial choice: sexualizing a deeply sacred festival celebrated by millions. Context dictates appropriateness. If a male actor appeared bare-chested while portraying the brother in that exact scene, the public pushback would be identical. The issue is sacredness and context, not gender.

3. Claiming "clothes don't define culture" directly contradicts human history. Attire is a foundational visual language of every global tradition, you cannot wear a Kimono and call it Indian ethnic wear, nor can you strip a festival of its sacred aesthetic without altering its significance. If attire truly has zero bearing on cultural respect, then tomorrow is Eid. Can you wear that exact same outfit you wore in that ad and wish Eid Mubarak? You said clothes don't define the respect you have for culture in your heart. So do it and we'll take our criticism back.

Respecting a tradition means honoring its context, not commodifying it under the guise of fashion.

[EndOfTheWorld 🇮🇳 @EOTWorld28]

Odd Days: My Body My Clothes My Wish Three Cheers
Even Days: My Fear My "सर तन से जुदा"
Other Days: Giving out My Free Gyan

If double speak and monetary gains had a face .....right @kritisanon

[Swati Goel Sharma @swati_gs]

1. What's wrong with the Giva ad?

Nothing you see on TV/advertisement or/big screen, especially in big budget projects, is innocent or accidental

The Giva ad continues a broader trend in how film-entertainment and ad industries have treated cultural sensitivities of the two majority communities very differently for years - something Gems of Bollywood has exposed so clearly

Look at the way popular culture has marketed Hindu festivals for years. For instance, check any compilation for suggestions for Diwali playlist:
“Abhi Toh Party Shuru Hui Hai”
“Let’s Nacho”
“Tamma Tamma Again”

But typical suggestions for Eid playlist:
“Noor-e-Khuda”
“Maula Ali”
“Kun Faya Kun”

Typical media suggestions for Diwali outfit ideas these days: sexualised styling - cleavage, revealing blouses, familiar Bollywood glamour

Typical outfit suggestions for Eid: Rich and covered

This means that they know what cultural sensitivity looks like, what a family gathering looks like, what sanctity of a festival looks like

But they apply it only where they want

The test of their intention is simple. Look at the image attached. Imagine her holding a plate for Iftari and the text saying Eid. Will any brand ever run such an ad?

2. Are these ads really made to increase sales during Rakhi?

The primary purpose of such an advertisement is not to sell jewellery for Rakhi. Conduct a market survey. Show consumers the ad and ask them whether the imagery is prompting them to buy Giva jewellery on Rakhi for their sisters. I doubt the answer would be overwhelmingly yes

Modern advertising works at a deeper level than simply saying buy this product. It is often aimed at shaping long-term attitudes

When the same kind of imagery is repeatedly used around certain festivals, weddings and family occasions, it leads to normalisation of a particular culture

Much of it seems to be aimed at creating a society where every aspect of a woman's life is sexualised. I would say it is the same mindset that wants to legalise adult men having sex with schoolgirls

3. How should the public respond?

Stop treating these celebrities as icons and withdraw your interest from them

The same actress as in the ad did Thumkeshwari item number and then pretended to be Ma Sita on screen - until we vehemently opposed it, ran a campaign, people responded and the movie bombed

Reject them from every aspect of your life where you have a choice

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@swati_gs Lovely written !!

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@iArpitSpeaks When obnoxious elements try to give out an irrevelant and uncalled for message which you are trying your best to gaslight

The eyes will always be on the obnoxious element !!!

Got it dumbo !

[EndOfTheWorld 🇮🇳 @EOTWorld28]

@suchetadalal #BrownSepoySpotted