ESM Inbound

Transform your business. Digital systems and campaigns to grow your business.

[ESM Inbound @ESMinbound]

Garden Day began in 2019 and is celebrated on the second Sunday in May as a chance for people to down tools, grab a soft drink and spend time celebrating their gardens It's been proven that spending time around your garden or plants can lower your blood pressure

[ESM Inbound @ESMinbound]

Happy Easter from everybody here at ESM Inbound. We hope you have a lovely bank holiday and enjoy all the rabbits, chocolate eggs and hot crossed buns that you get your hands on.

[ESM Inbound @ESMinbound]

Willy Wonka and the... Crypto Factory?

[ESM Inbound @ESMinbound]

We're Hiring!

A few weeks ago, we saw a viral tweet about hiring processes / job interviews and thought, ok, cool. If you're currently looking for your next role in digital, we have a few positions open that you can view here https://t.co/dEDJVDNGZq

#recruitment #hiringintech

[ESM Inbound @ESMinbound]

After a successful A/B testing campaign, Lucy has finally got her pancake process down to a T. We hope you all have a lovely pancake day and remember, if first you don't succeed, clean up the mess and have another go.

[ESM Inbound @ESMinbound]

Apple has announced that Quinn, Siri's gender neutral counterpart is set to launch as an iOS15.4 feature. The new voice was recorded by a member of the LGBTQ+ community and gives users more options to choose a voice that speaks to them.

[ESM Inbound @ESMinbound]

VR insurance claims are on the rise

They may make you feel as though you’re in a whole new world, but unfortunately, you’re still in your living room. Insurer, Aviva, released stats showing that since 2016, virtual reality related claims have increased by 68%.

[ESM Inbound @ESMinbound]

Google has announced it will restrict cross-app tracking alongside other privacy measures on Android phones in a move mirroring that of iPhone. Last year, Apple made it so that users had to opt-in for cross-app tracking on an individual app basis.

[ESM Inbound @ESMinbound]

Shopify announced they made $1.38billion US dollars in revenue in Q4 of 2021. In comparison to the same quarter of 2020, this was a 41% increase. Despite this, their stock decreased by 18% following the release of their earnings report.

Has the E-commerce bubble burst?

[ESM Inbound @ESMinbound]

Nick Clegg has been promoted to president of global affairs at Meta, solidifying his place at the tech giant.

[ESM Inbound @ESMinbound]

Move over Greggs & Primark, there's a new collab in town.

Mozilla and Meta are working together on a Interoperable Privacy Attribution solution. This will allow advertisers to see insights into how well their ads are performing, without breaching user privacy.

[ESM Inbound @ESMinbound]

Britain's social media screen time is on the rise, with 1/4 of UK consumers spending more than 5 hours a day on social media. This is excellent news for companies that advertise through these channels, as 90% of British consumers engaged with a social ad in 2021.

[ESM Inbound @ESMinbound]

They say there's a first time for everything and this week - for the first time ever - UK tax officials have seized NFTs as part of a fraud case.

HMRC have promised to constantly adapt to new tech to ensure it keeps pace with how criminals secure their assets.

[ESM Inbound @ESMinbound]

Tesla have recalled more vehicles over safety violations. The 'boombox' function of the vehicles (which allows you to play audio via the external speaker) has caused the violation. This is because by using the function, the driver voids the vehicle's pedestrian audio warnings

[ESM Inbound @ESMinbound]

@thewowcompany @AdamClery Will you forgive us if our @dextofficial data starts showing up with @GreggsOfficial and @Primark receipts?

[ESM Inbound @ESMinbound]

It's the collab we never knew we needed.

I first heard of this via @AdamClery as he shared a photo of a Primark display sabotaged by Greggs products. At first I thought it was an early April fools' joke, but it turns out that Primark are launching a clothing line with Greggs

[ESM Inbound @ESMinbound]

No surprise, WFH saves employees time.

A recent study shows that American employees save 60 minutes a day by not commuting and 10 minutes a day by way of grooming... I mean, who's got time to shower before a zoom meeting?!

[ESM Inbound @ESMinbound]

Google Search Ads 360 will be rolling out new features over the coming months. The platform has been rebuilt from the ground up, and ads can now be managed on other search engines, not just Google

[ESM Inbound @ESMinbound]

They've been dubbed Bitcoin Bonnie and Crypto Clyde! In 2016, crypto exchange Bitfinex was hacked and saw over $71million worth of crypto stolen. Now worth over $5billion, a married couple have been arrested under accusations of attempting to launder the money.

[ESM Inbound @ESMinbound]

Disappointingly, The 2022 Marketing Week career and salary survey found full-time marketers from ethic minorities are paid on average, 23.7% less than their white counterparts.