@ESQuisiteMarketing

We are the solution for attorneys, law firms and law firm marketers who need marketing, business development, training, and support.💰

[@ESQuisiteMarketing @ESQuisiteMarke1]

Fake News! Not really.

Develop media contacts – reporters look for good sources to use for their stories.

Identify reporters in your area, reach out to them and forge relationships.

#esquisitemarketing #lawyerswhomarket #marketingtip #mediarelationships

[@ESQuisiteMarketing @ESQuisiteMarke1]

Cross-selling is much more effective if cross-marketing is done first.

Do you know the difference?

#esquisitemarketing #lawyerswhomarket #crossmarketing #crossselling

[@ESQuisiteMarketing @ESQuisiteMarke1]

Invest in yourself.

You spent moolah on law school and bar prep.

Take business development training courses even if you have to pony up a few nickels.

#esquisitemarketing #lawyerswhomarket #legalmarketing #marketingtraining

[@ESQuisiteMarketing @ESQuisiteMarke1]

Friday is a great day to introduce one biz contact to another!

Via email, over coffee, or zoom happy hour, they'll be grateful!

#esquisitemarketing #lawyerswhomarket #networking #marketingplan

[@ESQuisiteMarketing @ESQuisiteMarke1]

NEW LAWYERS: What's your marketing plan?

Follow the 80/20 rule.

80% of your marketing time = resume building
20% for your marketing time = relationship building

#esquisitemarketing #lawyerswhomarket #lawyers #marketingplan

[@ESQuisiteMarketing @ESQuisiteMarke1]

Business development isn't a mystery.

It requires listening to clients.

Build your relationship and trust with them and they'll tell you their concerns & needs.

#esquisitemarketing #lawyerswhomarket #businessdevelopment #marketingplan

[@ESQuisiteMarketing @ESQuisiteMarke1]

Hello, @FortwellSolici! Thanks for the follow!

[@ESQuisiteMarketing @ESQuisiteMarke1]

Strategy v. Tactic

Strategy is setting and goal and a plan to reach it.

Tactic is a one-time event.

Don't skip to tactic without strategy.

#esquisitemarketing #lawyerswhomarket #marketingtip #marketingplan

[@ESQuisiteMarketing @ESQuisiteMarke1]

What do your clients, potential clients and referral sources read?

Find out and get published.

It’s not hard to do. Need help? Let us know!

#esquisitemarketing #lawyerswhomarket #marketingtip #thoughtleader

[@ESQuisiteMarketing @ESQuisiteMarke1]

Again - for the people in the back - NEVER WITHOUT PERMISSION! Check out our blog on the benefits of the media for lawyers: https://t.co/fagz5nAN36

#lawyerswhomarket #media #legalmarketing #lawfirms

[@ESQuisiteMarketing @ESQuisiteMarke1]

You are your product! How does your bio portray you?

CHALLENGE: Print your bio and then two of others who practice in the same area.

Who would you hire? Why?

#esquisitemarketing #lawyerswhomarket #marketingtip

[@ESQuisiteMarketing @ESQuisiteMarke1]

If a client is paying for your services, they have appreciation for your skills and service.

They'd likely be happy to introduce you to others in their network. Ask!

#esquisitemarketing #lawyerswhomarket #clientservice #marketingtip

[@ESQuisiteMarketing @ESQuisiteMarke1]

YOUNG LAWYERS! Build your resume.

Join groups, get leadership positions, get involved in the community, jot down what you do for clients.

Add relevant stuff ASAP!

#esquisitemarketing #lawyerswhomarket #attorneymarketing #marketingtip

[@ESQuisiteMarketing @ESQuisiteMarke1]

Hello, @civicfield! Thanks for the follow!

[@ESQuisiteMarketing @ESQuisiteMarke1]

Super! Best! Fab! Elite! Amazing! Buyer beware – most awards are just playing off your ego to get your money. There are ethical considerations in promoting how great you are.

#esquisitemarketing #lawyerswhomarket #lawfirmmarketing

[@ESQuisiteMarketing @ESQuisiteMarke1]

📅 Today's a great day to review your LinkedIn connections, find new connections and reach out to those you have not connected with in a while - 20 mins is all it will take!

#esquisitemarketing #lawyerswhomarket #LinkedIn #networking

[@ESQuisiteMarketing @ESQuisiteMarke1]

Law school classmates can be valuable referral sources.

Take 30 minutes today to say hello to an old friend or two.

Keep those relationships warm and meaningful.

#lawyerswhomarket #businessdevelopment #marketingtips

[@ESQuisiteMarketing @ESQuisiteMarke1]

MYTH – you cannot use client testimonials.

You can, BUT know your local ethics rules.

Don't compare yourself to other attorneys or promise results.

#ESQuisiteMarketing #lawyerswhomarket #legalmarketing #lawfirmmarketing

[@ESQuisiteMarketing @ESQuisiteMarke1]

📣 Lawyers!

You measure life in 6-minute increments when it comes to client time... track marketing time too.

How else will you measure ROI?

#ESQuisiteMarketing #lawyerswhomarket #legalmarketing #marketingplan

[@ESQuisiteMarketing @ESQuisiteMarke1]

No quid pro quo – if you meet with a potential referral source – the goal is not to see who will refer first to other.

Figure out how you can really help each other.

#esquisitemarketing #lawyerswhomarket #marketingtip #legalmarketing