LA REALTOR®

🏡 Connecting Dreams With Homes 💼 DRE02146134 🆓 Home Evaluations ⬇️ @runyon_fc ⚽️

[Anish Moonka @anishmoonka]

Fox paid $485 million for the rights to broadcast this World Cup. The New York Times put the fair market value at $1 to $1.5 billion. The hydration break is how Fox gets its money's worth.

FIFA announced mandatory 3-minute pauses midway through each half of all 104 World Cup 2026 matches, not just hot ones. That includes games inside climate-controlled domed stadiums with roofs. The announcement came at a World Broadcaster Meeting in Washington DC. FIFA said the decision was made after consultation with coaches and broadcasters.

A few months later, FIFA gave broadcasters the green light to sell ads during the pauses. Fox gets 2 minutes and 10 seconds per break, starting 20 seconds after the whistle and ending 30 seconds before play resumes. Across all 104 games, that's 832 potential ad slots that didn't exist in soccer before this tournament. Fox and Telemundo project a combined $850 million in ad revenue from the 2026 World Cup.

The player welfare argument is also real. Argentina's Enzo Fernandez said he felt "dizzy" in "very dangerous" temperatures during last summer's Club World Cup in the US, where some games approached 100 degrees Fahrenheit. FIFA had reason to act. But it applied those breaks to every match regardless of conditions, and opened a commercial window that makes this World Cup more ad-friendly than any before it.

Fox proved the point on day one. In the opener between Mexico and South Africa, Fox missed the 30-second return window FIFA mandated. The ball was already in play when the network came back from commercials.

Coca-Cola, a top-tier global FIFA partner for decades, runs the hydration stations on the field. That same 3-minute pause serves three commercial interests at once: the field sponsor, Fox's ad revenue, and Fox's streaming subscribers.

The 2030 World Cup goes to Spain, Portugal, and Morocco. The 2034 tournament lands in Saudi Arabia. Both regions see extreme summer heat. FIFA has not confirmed whether the pauses will outlast this summer's tournament. But $850 million in new advertising inventory tends to answer that question on its own.

[Scott Hanson @ScottHanson]

The World Cup ⚽️ fans visiting and discovering things about 🇺🇸 is the single greatest trend I’ve seen on this platform in years.
To planet Earth: WELCOME ! Hope you have a great time.

(Whatever your favorites or “greatest hits” are… please drop them below.) ⬇️

[sexy word cup @iasexyy]

The Netherlands and Japan played out a thrilling 2-2 draw on the pitch 🇳🇱🇯🇵
But in the stands, it was a complete Dutch rout. 🔥🇳🇱
#fifaworldcup

[USMNT Ultras @USMNTultras]

Possibly the best looking beer cans of all time

[Michael Fiore - Garden Center @Michaelfiore]

One of the most incredible aspects of the World Cup in the United States is what we DIDN’T have to do to prepare for it.

Qatar built multiple brand new stadiums, a metro system, roads, hotels, and entire districts.

South Africa built new stadiums, parking, etc.

Brazil spent billions on stadium and transit projects.

Russia built and rebuilt venues across the country.

Meanwhile, the U.S. was like: “We’re good.”

Like, we modified the playing surface in some stadiums and that was it.

The sport venue infrastructure in the US mogs every other country on earth and it’s not even close.

[GFed🇺🇸 @GfedGoCrazy]

I asked Japan fans what the deal is with these trash bags they’re waving.

They’re actually functional trash bags. Everyone brings them to cheer during and clean up after themselves after.

Very on brand with Japan culture. easiest stadium cleanup Dallas has ever seen incoming

[𝐁𝐮𝐥𝐥𝐣𝐮𝐧𝐤𝐞𝐫👀🇰🇪 @bulljunker]

Best pics 2026 world cup

[Underdog @Underdog]

One of the best World Cup traditions:

Japan fans stayed after the game to pick up trash at Dallas Stadium 🙌

[Fran @_mundocarp_]

Es la mujer más bella que ví en mis 22 años de vida

[T. Rânkïn' PisTola! @AfroVII]

America is actually the perfect country to host the World Cup.

Because a little bit of everyone is already there.

[Ian Miller @ianmSC]

I don’t know man, it sure seems like this World Cup has been an absolutely massive success after some very angry Europeans complained about nothing for a few weeks

[LA REALTOR® @EVANDUVAL]

So locked 🔒

[U.S. Soccer Men's National Team @USMNT]

Just getting started. ❤️🤍💙

[LA REALTOR® @EVANDUVAL]

🫡🔥🇺🇸🫶

[Gio Reyna @GioAReyna10]

Stay focused, trust yourself, and keep pushing forward. Challenges make us stronger, and together we will overcome them. I believe in this team.🏆❤️🇺🇸⚽

[LA REALTOR® @EVANDUVAL]

@VolviendoVIRAL Paraguay 🇵🇾 supporters spotted at LA stadium 🏟️

[Scott Friedman 🎟️ @ScottFriedman3]

🚨The 2026 @FIFAWorldCup is going to sting the Pays To Wait crowd like no event ever has.

Nearly every match is going up.

As much as it pains me to say this I was wrong….Gianni was right! The World Cup has unprecedented 🎟️ demand.

[Jerry Beach @JerryBeach73]

Mike Breen, with an all-time comment: "Life is not perfect, but there are perfect moments."

[Chris Vannini @ChrisVannini]

The Spurs led by 12+ in every game and led/tied in the final two minutes of every game.

Lost the series 4-1.

[Rodger Sherman @rodger]

Craziest stat for me

The Knicks had the #1, #3, and #5 biggest comeback wins in NBA Finals history

In the same Finals

[SuperiorUSMNT @EinSchwarzwelt]

So many good takeaways and points from this Poch quote on American soccer development.

[Nacho @nachomiranda14]

Mike Brown dropped a definition about winning in life.

“If you get knocked down in life and you’re able to get back up and keep fighting - that’s a fricking win.”

You need to hear this.

Success isn’t always winning.

Sometimes it’s refusing to stay down