The ad market keeps expanding much more quickly than forecasters earlier predicted — global ad spend will grow 22.5% to $763.2B this year, according to GroupM. That's up from its June prediction of 19.2% (and way up from 12% growth prediction a year ago)
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Recent work saw Exchain unearth £1.4m in non agreed fees for 1 global advertiser. We have only just begun. Let me know if you could do with saving millions in programmatic fees. https://t.co/9eGT9LXqls
https://t.co/C8iKbHu3PC As programmatic media continues to take up more and more budget the CFO is looking for clarification, let me know if you want to control this conversation or wait for CFO to tell you what they want. #marketingandadvertising#marketing#programmatic
How to increase martech adoption without a dictatorial approach https://t.co/NARczMXPiN Some good advice here for onboarding a solution and making it someone's to use colabrativley.
"the advertising industry has failed to communicate the value of their offerings not just to consumers but to advertisers, too,": says @aexm, our. new regular columnist: https://t.co/CRaM68ut2H
New blog post: @wayneblodwell outlines five practical steps to achieve Programmatic Transparency.
The best part is that you can action these today...
Learn more - https://t.co/izkbtOYJgr
New blog post: @wayneblodwell outlines five practical steps to achieve Programmatic Transparency.
The best part is that you can action these today...
Learn more - https://t.co/izkbtOYJgr