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Question for everyone.
So my business is one type of product but different styles.
Apparel…
I’ve been running testing and scaling in one CBO again w cost caps.
I am doing this currently but have ad sets with a particular style taking over all spend.
But I keep running into an issue, once I sell out I have no choice but to turn the ad off.
How do I transition my campaign after this product is out of stock?
I’ve been killing the top spending ad and
another SKU just takes over.
It’s been working, but obviously killing your top spenders is not ideal.
Thoughts?
Hi everyone. My name is Ecom Redneck.
I drank Beer, Tito’s, Coffee, Ate burgers, golfed, and played yard games all weekend w @ecom_pilot
Now I have to fulfill all these orders at my office, because my cost caps were ripping all weekend.
This shit ain’t for the faint of heart.
Yoo! Anyone dealing with this right now?
Have an ad account that cvr dropped for 5% to .10% and CTRS are absolutely sky rocketed and cpcs low ASF and tons of visitors and sales are CookeD?
Help.
Last 5 days for the main brand.
More stock than ever is in hand now, it is easier to scale.
Not just because I have stock in hand but because COST CAPS.
They allow me to pump a campaign with winning creative.
Set a budget, and a cap. Not just any cap, a cap I test and I find works the best.
Then let meta do its thing, cost caps perform when they want and don’t when they don’t want to.
Still plenty of media buying involved, but it simplifies a lot.
Reminder this is all in house, fulfilling all by myself and my co- founder @ecom_pilot and a few friends.
No outside funding, just laying shit down brick by brick.
This is the way to build a real business and have things operate the way you want them to.
If you want to learn this, book a call with me.
You won’t regret it.
Not a bad weekend.
Drank some beer, some vodka, golfed, and spent time with family and friends.
All while this was happening my brand was scaling itself with cost caps.
Pretty cool stuff if you ask me.
Blessed. 🙏🏻