Alliteration isn’t just poetic.
It’s a memory technique.
A sprinkle of it in your copy can make a line stick.
Just don’t overdo it though.
Use it subtlety.
Sensory words bring your copy to life.
It’s not just about how things look.
Engage all five senses to create something vivid, memorable, and compelling.
A good copywriter narrows in on ONE powerful idea.
Scatter ten ideas around, and you’ll dilute the message.
Be precise, and focus on that one big idea.
The more vivid your description, the more likely they are to connect with it.
Don’t say “hardware”.
Say “12 types of screws and fasteners for every project.”