Economictimes Indiatimes

We’ve seen influencer marketing—also known as Key Opinion Leader

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Also, a 2021 HypeAuditor survey revealed that global engagement rates for virtual influencers with accounts of over 1 million followers is three times higher than their real-world counterparts.

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aided along by a crackdown on data collection by Apple which impacted social ads on various platforms and ad blocking and cookie deprecation on the horizon

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The role of influencer marketing is expected to grow

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The pandemic accelerated the shift to new ways to connect, such as livestreams, VR communities and social spaces in online games like Roblox and Fortnite

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brands quickly found that influencer marketing makes an effective alternative in reaching their target audience

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Faced with the problem of their target audience being increasingly harder to reach