Edwin Abl

Due Diligence and Playbook’s for B2B SaaS GTM. Operating Partner. I write a weekly briefing on what I learn here:

[Edwin Abl @EdAbl]

SSN #268: Funnel Conversion Benchmarks - https://t.co/hRf2puWcS9

[Edwin Abl @EdAbl]

@revopscharlie Always be marketing :)

[Edwin Abl @EdAbl]

@itscharliecowan Keep going mate

[Edwin Abl @EdAbl]

@aprildunford Good luck with it :)

[Edwin Abl @EdAbl]

@HarryStebbings Yes 100% - great quote

[Edwin Abl @EdAbl]

@danmartell Thank you

[Edwin Abl @EdAbl]

@itscharliecowan Ha good luck!

[Edwin Abl @EdAbl]

@itscharliecowan @YouTube So creative mate love it

[Edwin Abl @EdAbl]

If you want to think differently about your GTM motions and approach and are overwhelmed, this article shares a new perspective.

Here are seven simple ideas that have an anti-scaling mindset at the core: https://t.co/D1mm6aYikA

What would you add to the list?

[Edwin Abl @EdAbl]

What is Anti-Scaling?

It's an inverted way of thinking about your GTM.

Most get ahead of themselves.

Lots of complexity.

[Edwin Abl @EdAbl]

Marketing GTM failure vs Marketing GTM success:

Want to go deeper?

Read more on what drives GTM success: https://t.co/muWUvnrfKG

[Edwin Abl @EdAbl]

@TheSaaSCFO Love reading the newsletter. Helps non-finance people learn quickly!

[Edwin Abl @EdAbl]

@davegerhardt Love the idea of seasons. I do a similar 6 week sprint with 2 week rest. Each one has a theme similar to the seasons. I stole it from how they work at base camp.. best I have used after searching for 15 years. Think I’ll adapt some seasonal thinking into it now.

[Edwin Abl @EdAbl]

More detail on GTM insight learnings on here: https://t.co/GdAiIPMsp0

[Edwin Abl @EdAbl]

Over the last six months, I have worked with 20+ SaaS companies and 50+ individuals.

I have worked alongside VCs, Chairman, CEO, CMO, CRO, marketers and account executives.

It works out to spending around 500+ hours working on GTM challenges.

[Edwin Abl @EdAbl]

- Insight #6: Most don't have a well-defined ICP, ideal audience profile and a remarketing plan.

- Insight #7: People still make the fundamental difference.

[Edwin Abl @EdAbl]

SSN #216: 2023's 1H Report - https://t.co/1P4QXzaUXf