Eddie Olavarria Jr

Google Ads & Meta Ads Specialist | $1M+/Month Budgets · 4x+ ROAS | Open to Contract & Freelance PPC Work

[Eddie Olavarria Jr @EdOlavarriaJr]

Your own campaigns are bidding against each other. Same search, three campaigns, Google charges you for all of them. Check search-term overlap, set clean negative boundaries, pause the loser. Dealers: I'll record a free Loom audit of your ad account. Message me.

[Eddie Olavarria Jr @EdOlavarriaJr]

New article: The First 30 Days Inside a New Google Ads Account.
When I take over an account, I don't touch the budget on day one. I verify the tracking, read the search terms by cost, and fix the landing pages first.
Here's the full playbook
https://t.co/ghU9xnObYD via @LinkedIn

[Eddie Olavarria Jr @EdOlavarriaJr]

Check out my latest article: Feed the CRM Back Into Google Ads: The Offline Conversion Playbook https://t.co/HlXDhL65AQ via @LinkedIn

[Eddie Olavarria Jr @EdOlavarriaJr]

Same keyword cost $4.80 in one ad group, $2.10 in another. Difference: Quality Score. Match the ad to the search, land clicks on the exact page, and stop paying Google's relevance tax. Want a free recorded Loom audit of your account? DM me.

[Eddie Olavarria Jr @EdOlavarriaJr]

Your Meta Ads are optimizing on half your leads. Pixel alone misses form fills + calls. Fix: CAPI server-side, hashed email/phone matching, dedupe event IDs. Dealers/local biz: I will record a Loom audit of your ad account, free. Message me.

[Eddie Olavarria Jr @EdOlavarriaJr]

One Performance Max campaign is not a strategy. Split it by intent: separate asset groups for new, used, and service — clean audience signals, and check weekly where the spend actually goes. PMax hides waste behind averages. How many asset groups does yours have?

[Eddie Olavarria Jr @EdOlavarriaJr]

Google Ads says 40 conversions. GA4 says 22. Check: 1) same action counted twice, 2) duplicate tags firing, 3) soft clicks counted as leads. Fix what you measure before you scale spend. Dealers/local biz: I'll record a Loom audit of your ad account.

[Eddie Olavarria Jr @EdOlavarriaJr]

Your search terms report is the receipt for every ad dollar.

"Free," "jobs," "DIY" clicks eat ~20% of local budgets. Pull 90 days, sort by cost, block junk at the account level.

Fix the leak before you raise the budget.

[Eddie Olavarria Jr @EdOlavarriaJr]

@Tesla Do you think this spending pays off? Operating margin was 2.6% against 5.8% a year ago, and Optimus and Cybercab are still ramping. What would you need to see to call it a success?

[Eddie Olavarria Jr @EdOlavarriaJr]

@elonmusk Strong software and robotics momentum, weaker core profits. R&D up 69% explains most of the gap. The market will care about when robotaxi revenue shows up, which Tesla itself puts around 2027.

[Eddie Olavarria Jr @EdOlavarriaJr]

@washingtonpost Early days. Quest says the full scope is still being investigated and that operations continue through other methods. The next filings and patient notices will show how serious this is.

[Eddie Olavarria Jr @EdOlavarriaJr]

@AndrewCurran_ What stands out is that the access was through a platform clients use to order tests and view records, which puts it in the same category as other third-party and portal risks in healthcare. Patients should watch for notices from their provider or Quest.

[Eddie Olavarria Jr @EdOlavarriaJr]

@WatcherGuru Do you think the appeal will cut the penalty significantly? The judge’s own math produced $219B and then landed on $25B with no explanation, which seems like an obvious target. What’s your read?

[Eddie Olavarria Jr @EdOlavarriaJr]

@nytimes For advertisers, the question is less about the $25B and more about what it signals: courts are willing to penalize misleading statements about data handling at this scale. That makes accurate, specific privacy claims in ad copy and landing pages more important, not less.

[Eddie Olavarria Jr @EdOlavarriaJr]

@CBSNews Whatever happens on appeal, the 15% annual interest makes the clock matter. It’s a big incentive to resolve this sooner rather than later.

[Eddie Olavarria Jr @EdOlavarriaJr]

@espn Is this a sign of the team’s resilience or a warning about slow starts? Down 17 after one quarter is not sustainable over 82 games. What fixed it in the second half?

[Eddie Olavarria Jr @EdOlavarriaJr]

@priteshpatel9 @adsliaison Fair question learning periods tune the algorithm, they do not set budget guardrails. Algo optimizes within whatever channel it is allowed to spend in. The cap answers a different question: how much you are willing to pay to find out whether that channel works. Two different jobs

[Eddie Olavarria Jr @EdOlavarriaJr]

@gregfinn This is the most relatable Google Ads video. The tier is a nudge, the cap is the real control — on tCPA/tROAS campaigns not limited by budget, priority alone will not move spend. Only the allocation does. Check your current partner/Display share first, then set Low tier + cap.

[Eddie Olavarria Jr @EdOlavarriaJr]

@Winnie_xplorer Answer: 25. 🎧 = 10, 🧍 = 5, ⌚ = 4. The single earbud is half a pair (5), so 5 + (5 × 4) = 25. Multiplication first!

[Eddie Olavarria Jr @EdOlavarriaJr]

200 Google Ads leads. 3 showroom visits.

Most dealers optimize for volume. The smart ones optimize for buyers.

3 checks: segment leads by keyword, match CRM shows to spend, cut junk sources.

Dealers running Google/Meta ads: I'll record a Loom audit of your account. DM me.