Ed Lawrence

Free Training - YouTube System - Sales -

[Ed Lawrence @Ed_FilmBooth]

Last month was insane! My clients achieved incredible results following my systems: Check this out 👇🏼

🏆 A channel with 8k subscribers generated over $25k in one month!

[Ed Lawrence @Ed_FilmBooth]

18 months later, that small idea has evolved into a platform consistently generating six figures a month.

A lot of my clients are starting to build tools too, drop what you've built in the comments, I love seeing all the innovative ideas.

[Ed Lawrence @Ed_FilmBooth]

I made $96,000 in 40 minutes with a self-built app despite never learning to code.

It got 80 five-star reviews in its first 2 months.

I’m not telling you to flex.

[Ed Lawrence @Ed_FilmBooth]

“How could I build a tool that solves this?”

For me, it started with a tiny tool that gave my clients instant intro feedback on their YouTube videos.

They loved it so I kept improving it.

[Ed Lawrence @Ed_FilmBooth]

@robertoblake @jamierawsthorne haah thanks, ill try not to leave for such a long time again

[Ed Lawrence @Ed_FilmBooth]

My own audience is killing my reach.

When I make videos specifically for my buyers, it puts everyone else off.

And YouTube sees that as a signal to stop promoting the video.

But the thing is… that’s intentional.

Some videos I make are designed for views.

[Ed Lawrence @Ed_FilmBooth]

@Maxwell_Maher wow nice work Max!!

[Ed Lawrence @Ed_FilmBooth]

@jamierawsthorne haah yea for now 😂

[Ed Lawrence @Ed_FilmBooth]

But if you want sales, not just a channel, some videos should optimise for conversion instead of reach.

[Ed Lawrence @Ed_FilmBooth]

The content wasn’t built for mass-market appeal. It was built for the exact person most likely to buy.

A lot of businesses get trapped trying to make every video “perform” on YouTube.

[Ed Lawrence @Ed_FilmBooth]

Has anyone ever given you genuinely honest feedback about your channel, and did you actually listen to it?

[Ed Lawrence @Ed_FilmBooth]

Someone told me I was doing everything wrong on YouTube, which stung, BUT it was one of the best things that ever happened to me.

Because they were right.

My videos were average at best. My avatar was unclear. My thumbnails were a lesson in how not to do thumbnails.

[Ed Lawrence @Ed_FilmBooth]

The people who grow fastest on YouTube aren't the ones with the most talent.

They're the ones who are willing to hear that something isn't working and actually do something about it.

[Ed Lawrence @Ed_FilmBooth]

Meet up with them once a month or a week, keep it casual, drink, golf, chill on a beach.

3 Months like this is enough to change your business forever.

Who's one person you got around that completely changed how you think?

[Ed Lawrence @Ed_FilmBooth]

Leaving the UK grew my business more in 3 months than the previous 5 years combined.

But it wasn't the travel, sunshine or no Kier Starmer.

It was because of a weekly Friday evening beer.

Each week, I started to meet up with people who were thinking big and experimenting.

[Ed Lawrence @Ed_FilmBooth]

And this levelled me up without realising.

So if you want to develop faster, don't buy a course or watch videos, just go find a small group of business owners all pushing hard for success.

[Ed Lawrence @Ed_FilmBooth]

I started and ran a production company for 5 years. 

In that time we produced 14k videos for businesses.

Here’s the biggest mistake we made that lost us a job with Nike, and I'd advise anyone who wants to charge for editing or production avoids. 

Let’s start with Nike. 

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