For HS and most college players, if there is someone telling you that you need to be focusing on your "brand", don't pay attention. The focus has to be on the basketball. That is what will be paying your bills going forward. Ignore that, and it all goes away. DM me to learn more
I always find it interesting when I ask people who are the high school players I really need to pay attention to this summer. I love seeing when there is a player only one or two people mention. Then I'm intrigued.
So which HS players should I pay attention to this summer?
At 19 years old, Mirra Andreeva is a Grand Slam champion.
Professional tennis is one of the most psychologically demanding environments in sports. The travel, scrutiny, expectations, rankings, losses, and constant exposure have overwhelmed plenty of players far older and more experienced.
Andreeva entered the professional game carrying the weight of being labeled a can’t-miss prodigy. Yet what stands out most is not her talent. It’s the maturity, self-awareness, and support system she has developed along the way.
Much of that growth has come through her relationship with coach Conchita Martínez.
Their dynamic is one of the most refreshing in professional sports. Andreeva regularly teases Martínez in interviews, joking about being stubborn, difficult, and “a little pain in the ass sometimes.” The humor is genuine, but underneath it sits something much deeper: trust.
Andreeva has said Martínez helped her become closer to fearless and less hard on herself. She has also talked about trusting her with everything.
Relationships like these are fertile ground for growth. Elite performance is rarely built through technical instruction alone. Athletes thrive when they have people around them who create enough safety for honest feedback, emotional growth, and self-discovery. The best coaches do not simply improve mechanics. They help athletes develop a healthier relationship with themselves.
Andreeva’s development reflects that. She journals extensively, even during tournaments, using writing as a tool to process experiences, prepare for opponents, and organize her thinking. She has worked with a sports psychologist who taught her to visualize a giant stop sign when negative thoughts begin racing. Between games, she sometimes sings songs in her head to detach from scoreboard pressure and re-anchor herself in the joy of playing.
These are skills, not gimmicks. They are examples of a young athlete learning how to regulate attention, emotions, and physiology under extraordinary pressure.
After winning Roland-Garros, Andreeva made a point to thank her psychologist during her championship speech. That moment felt fitting because so much of her rise has been built on skills that are largely invisible to the public.
We celebrate forehands, serves, speed, and strength. We celebrate trophies and rankings. But we still do not champion the mental, emotional, and spiritual work nearly enough.
The trophy is visible. The thousands of moments spent building self-trust, emotional regulation, perspective, resilience, and internal stability are not. Yet those invisible skills are often what allow extraordinary talent to fully emerge.
Mirra Andreeva is a phenomenal tennis player. She is also becoming a powerful example of what can happen when exceptional talent is supported by the right people, challenged in the right ways, and given the space to develop beyond the athlete alone.
The trophy may belong to one player, but breakthroughs like this are often the product of relationships that help someone become more fully themselves.
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P.S. I train pro athletes, teams, and executives. I write about the intersection of somatics and performance. Ring the 🔔 to join the community!
Learning more and more that this is a national problem, especially with NIL. High school players getting overrun by some of the sleaziest clowns in the game, calling themselves "agents" or "marketers". Parents beware
For HS and most college players, if there is someone telling you that you need to be focusing on your "brand", don't pay attention. The focus has to be on the basketball. That is what will be paying your bills going forward. Ignore that, and it all goes away. DM me to learn more
NY CHSAA June Team Camp once again has been approved by the NCAA for the June scholastic live periods! June 26-28 at Iona Prep in New Rochelle! More information including the entire schedule to come! Save the dates for the end of June! College coach sign up link:
https://t.co/FzSuUgDUQi
I always find it interesting when I ask people who are the high school players I really need to pay attention to this summer. I love seeing when there is a player only one or two people mention. Then I'm intrigued.
So which HS players should I pay attention to this summer?
Many players will end up pleasantly surprised when they get NIL agents who care more about their long-term future than a quick payday now. Too many players have had their career arc derailed by agents convincing them to go to the wrong situations. Things are about to change...
Learning more and more that this is a national problem, especially with NIL. High school players getting overrun by some of the sleaziest clowns in the game, calling themselves "agents" or "marketers". Parents beware
New York City has some great basketball minds, but some of these young players have some of the sleaziest people in the game surrounding them. HS players and families need to watch out for these clowns just trying to profit off you or your kid
Limited spots remain for our summer Youth Camps! Improve your game by working with our coaching staff, which has experience coaching over 50 NBA players.
🔗 Reserve your spot today by visiting https://t.co/QgTlRwZgS3
#LanceUp⚔️