Edelman APAC

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

[Edelman APAC @EdelmanAPAC]

15 shortlists. Multiple markets. Broad category recognition.

Edelman again leads the PR Awards Asia leaderboard, with recognition in 13 different categories, reflecting the breadth of expertise across teams.

Proud showing for the work & people driving impact across the region.

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Mazuin Zin, Edelman's CEO for Malaysia and SEA Regional Advisor, joins the jury for the MARKETECH APAC Empowered Women Awards 2026, bringing her regional perspective to a platform celebrating impact, innovation and progress across the industry.

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Congratulations to Gabor Koska, Head of APAC at @EdelmanDXI, on being named to the 2026 list of Campaign Asia-Pacific’s 50 Over 50, recognising his leadership role in shaping both the industry and Edelman's impact across the region.

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Our strategy leaders continue to be the trusted voice on what makes work effective. Pooja Rawat and Sailesh Wadhwa, are part of the jury lineup at this year's Effie Awards Asia Pacifi, joining a panel that sets the benchmark for effectiveness in the region.

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The 2026 Edelman Trust Barometer APAC Report is here, revealing that trust in Asia-Pacific is becoming more selective, with a growing preference for domestic companies and rising concerns around inequality and disinformation. Download the report: https://t.co/PNsTeHsyM0

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For APAC CMOs, traditional metrics like AVE no longer reflect real impact in a fragmented media landscape.

Delicia Tan explores why attention is emerging as a more meaningful measure. Read more for the full perspective: https://t.co/McmswlexeK

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Speaking to @LBBOnline, Sailesh Wadhwa, Chief Strategy Officer, Edelman Malaysia, shares his perspective on navigating ambiguity, making informed calls under pressure, and the role strategy plays when certainty is off the table. https://t.co/2o3cbp67qD

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Rising insularity is reshaping how organisations operate across Asia-Pacific, with trust emerging as a key driver of how teams collaborate and deliver.
In this piece, Delicia Tan explores what this means for CHROs and business impact: https://t.co/vh93vk9CG5

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Edelman is strengthening its Public & Government Affairs capabilities across Southeast Asia.
We’re pleased to welcome Wai Leong Tang and Kenn Yee, further strengthening our regional expertise.
Read more: https://t.co/lQOr3kwys9

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Hong Kong and Singapore have long been framed as competitors. In this piece, Delicia Tan joins industry leaders in sharing perspectives on moving beyond rivalry and the role of collaboration in driving growth across the region.

Read more: https://t.co/KJJnnks1sh

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Twice recognised. One outstanding agency. 🙌

Edelman Malaysia has been shortlisted at two global awards, underscoring the strength of our work and the impact of our teams.

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Wishing you a blessed Eid filled with peace, happiness and prosperity. Eid Mubarak! ✨🎊

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The Singapore Tourism Board appoints Edelman as its PR partner!
We’re looking forward to partnering with STB to support its communications and storytelling for Singapore as a leading global destination.
Read more in @MarketingEds: https://t.co/K48rVnvA3L

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Wishing you strong momentum, enduring success, and spirited health as we enter the Year of the Fire Horse. 🧧🐎

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As conversations around AI, personalisation and fragmented feeds evolve, Edelman APAC Chief Strategy Officer Pooja Rawat shares her perspective on what this shift means for media, trust and brand intent.

Read the full piece via @LBBOnline: https://t.co/YYifINwwlv

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Why do global comms strategies fall short in local markets? Edelman APAC COO Christiane Schulz shares her perspective on how AI can help teams focus on relevance in @Provoke_News. Read the article: https://t.co/QaGaesAze8

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What powers brand performance in 2026?
Mazuin Zin, CEO of Malaysia & SEA regional advisor at Edelman, tells @MarketingEds that trust will overtake traffic as the real growth driver as brands compete to earn their place in both human & AI discovery.
Read: https://t.co/em02aBAQvz

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What’s driving the new trust equation in 2026? Sofia Yip, Head of Brand & Gen Z Lab APAC Lead, tells @MarketingEds why brands must tap Gen Z authenticity, engage the 55+ demographic & invest in earned, culturally nuanced ideas in an AI-driven world. https://t.co/xOk5dz4yFp

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What is shaping integrated communications in 2026? Delicia Tan, CEO for Edelman Singapore, HK & Taiwan, tells @MarketingEds that the future lies in using AI to amplify human insight, not automate it. Read more: https://t.co/j89p7WqGak

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🎇 Wishing you a Diwali filled with light, laughter, and new beginnings. May the festival bring joy, health, and prosperity to all who celebrate. 🪔