Make it fun or make it STOP.
Reaching GEN-Z as a brand can be hard, but not if you know how they think. Making the touch points between brands and audience is all about gamification.
By making discovery FUN and REAL, here’s a snapshot of how PassPass socials grew in a couple markets last week by doing exactly this:
- NYC audience grew 925% last week. (1.6M views this week)
- San Diego audience grew 266% last week. (4M views this week)
65% 18-35 years old
Highly engaged and hungry for more
https://t.co/wDPA9hSoOA
REPORT: Sydney Sweeney ended her engagement to focus on traveling the world using PassPass and running viral cash giveaways.
“All it takes is a PassPass membership and a little creativity to change your life,” she said. “Right now I’m laser-focused on hitting every city, dropping cash for my followers, and living off the crazy travel deals I get through PassPass.”