User-centered messaging strategist | Helping SaaS and fintech founders explain what they do so customers actually care | Writer & designer ๐๏ธโ๏ธ
An ENGINEER solves:
"Can we build this?"
An SEO SPECIALIST solves:
"Can people find this?"
A MESSAGING STRATEGIST solves:
"When they find it, do they immediately understand why it matters?"
Those are different jobs.
When users keep dropping off at step 4 of sign-up, the answer usually isn't another tooltip explaining step 4.
It's figuring out why step 4 exists in the first place.๐คทโโ๏ธ
Every extra field is another chance for someone to leave.
Most "new feature" announcements flop because they focus on what was built instead of what got easier.
Nobody wakes up hoping for a new button.๐คทโโ๏ธ
They care that a task that used to take ten minutes now takes two...
FINTECH BRANDS: Don't ask for ID before users see how your fintech app works.
Let them explore the dashboard and sample data first.
Verification feels smaller once they've seen the value๐
Founders talk about their product in terms of what it does. Users talk about it in terms of what they were afraid of before they found it. That fear... and the relief on the other side... is where your best copy lives.โค๏ธ
Some ads make you feel seen nd some make you feel targeted. The creative can be identical. The difference is whether the writer understood who the user actually is right now... not who the brand hopes they'll become after buying. That gap is small in words nd big in conversion.
Listen...before you run ads...
fix the page the ad is sending people to.
Ads bring attention.
Your copy keeps it.
Spending money to send people to a confusing landing page
is just an expensive way to get ignored.
Messaging first.
Always...
If your product sounds like your competitorโsโฆ
the cheaper one wins.
When users canโt tell the difference,
price becomes the only signal.
A short thread ๐
@santoshstack Talking to users early is right.
But there's a skill in knowing which part to listen to.
Users will tell you what they want.
Their behavior will tell you what they actually need.
Those two things are not always the same.๐คฆโโ๏ธ
Notification copy is the most ignored part of a product.
But it's the thing users see most.
"You have a new message" is forgettable.
"Jordan just replied to your proposal" feels alive.
Small copy.
Big difference in how your product feels.
Don't ignore it.
Did you know? ๐ค
The best subject lines don't sound like marketing.
They sound like a message from someone who knows you.
"Quick question about your workflow"
beats
"Introducing our newest feature ๐"
every single time.
Write subject lines like a person.
Not a brand.
Free trial not converting?
Don't add more features. โ
Fix the first 3 emails your users receive.โ๏ธ
Most founders ignore onboarding copy completely, then wonder why people sign up and disappear.
The drop-off is almost always in the messaging.
Not the product.
@chams_builds People think you have to quit everything and take a big risk to build something real. Turns out you just need 5am and something you actually care about.
If users hesitate before clicking your CTA:
You probably left a question unanswered.
Fix it by adding a small line under the button:
โ โNo credit card requiredโ
โ โTakes 2 minutesโ
Tiny clarity removes big friction.
@nabuhad This is also a messaging problem.
Platforms that lead with confident-sounding vagueness do it because precision feels less exciting to sell. But the people who actually need the data see right through it.