Edikan Peters E

User-centered messaging strategist | Helping SaaS and fintech founders explain what they do so customers actually care | Writer & designer 🖌️✍️

[Edikan Peters E @EdikanE2000]

An ENGINEER solves:
"Can we build this?"

An SEO SPECIALIST solves:
"Can people find this?"

A MESSAGING STRATEGIST solves:
"When they find it, do they immediately understand why it matters?"

Those are different jobs.

[Edikan Peters E @EdikanE2000]

When users keep dropping off at step 4 of sign-up, the answer usually isn't another tooltip explaining step 4.

It's figuring out why step 4 exists in the first place.🤷‍♀️

Every extra field is another chance for someone to leave.

[Edikan Peters E @EdikanE2000]

Most "new feature" announcements flop because they focus on what was built instead of what got easier.

Nobody wakes up hoping for a new button.🤷‍♀️

They care that a task that used to take ten minutes now takes two...

[Edikan Peters E @EdikanE2000]

FINTECH BRANDS: Don't ask for ID before users see how your fintech app works.

Let them explore the dashboard and sample data first.

Verification feels smaller once they've seen the value😊

[Edikan Peters E @EdikanE2000]

@FellMentKE Sure... Same old generic platforms everyone else is posting. Of course...

[Edikan Peters E @EdikanE2000]

Founders talk about their product in terms of what it does. Users talk about it in terms of what they were afraid of before they found it. That fear... and the relief on the other side... is where your best copy lives.❤️

[Edikan Peters E @EdikanE2000]

@Soroosh_Tajdar And from the users wallet too🤣
Thanks Soroosh...

[Edikan Peters E @EdikanE2000]

Some ads make you feel seen nd some make you feel targeted. The creative can be identical. The difference is whether the writer understood who the user actually is right now... not who the brand hopes they'll become after buying. That gap is small in words nd big in conversion.

[Edikan Peters E @EdikanE2000]

@TTrimoreau Network... Skills get you in the room. Discipline keeps you there. But someone has to open the door first.

[Edikan Peters E @EdikanE2000]

Listen...before you run ads...
fix the page the ad is sending people to.

Ads bring attention.

Your copy keeps it.

Spending money to send people to a confusing landing page
is just an expensive way to get ignored.

Messaging first.

Always...

[Edikan Peters E @EdikanE2000]

If your product sounds like your competitor’s…
the cheaper one wins.

When users can’t tell the difference,
price becomes the only signal.

A short thread 👇

[Edikan Peters E @EdikanE2000]

@santoshstack Talking to users early is right.

But there's a skill in knowing which part to listen to.

Users will tell you what they want.
Their behavior will tell you what they actually need.

Those two things are not always the same.🤦‍♀️

[Edikan Peters E @EdikanE2000]

Notification copy is the most ignored part of a product.

But it's the thing users see most.

"You have a new message" is forgettable.

"Jordan just replied to your proposal" feels alive.

Small copy.
Big difference in how your product feels.

Don't ignore it.

[Edikan Peters E @EdikanE2000]

Did you know? 🤔

The best subject lines don't sound like marketing.

They sound like a message from someone who knows you.

"Quick question about your workflow"

beats

"Introducing our newest feature 🚀"

every single time.

Write subject lines like a person.
Not a brand.

[Edikan Peters E @EdikanE2000]

Free trial not converting?

Don't add more features. ❌
Fix the first 3 emails your users receive.✔️

Most founders ignore onboarding copy completely, then wonder why people sign up and disappear.

The drop-off is almost always in the messaging.
Not the product.

[Edikan Peters E @EdikanE2000]

@chams_builds People think you have to quit everything and take a big risk to build something real. Turns out you just need 5am and something you actually care about.

[Edikan Peters E @EdikanE2000]

If users hesitate before clicking your CTA:
You probably left a question unanswered.

Fix it by adding a small line under the button:
→ “No credit card required”
→ “Takes 2 minutes”

Tiny clarity removes big friction.

[Edikan Peters E @EdikanE2000]

@nabuhad Right... self-selection at its finest.😄
The precision actually filters for the people worth having.

[Edikan Peters E @EdikanE2000]

@nabuhad This is also a messaging problem.
Platforms that lead with confident-sounding vagueness do it because precision feels less exciting to sell. But the people who actually need the data see right through it.

[Edikan Peters E @EdikanE2000]

@aliByteCode Consistency yes... but consistency on the right thing is the real unlock.

Easy to be consistent at staying busy.🤷‍♀️