Edison Research

Consumer and market researchers. Sole providers of the U.S. Election Exit Polls. Media, market, and social media research and insights.

[Edison Research @edisonresearch]

📺 Video streaming platforms are becoming increasingly involved in the podcast space. In Q1 2026, Edison Podcast Metrics began tracking podcast listening and watching through Netflix and Tubi.

This week, we look at how much podcast consumption is happening on these platforms among U.S. weekly podcast listeners ages 13+.

➡️ Read more: https://t.co/KHwkVOCFBe

[Edison Research @edisonresearch]

📢 There’s still time to register for tomorrow’s webinar: The Podcast Consumer 2026!

Join Megan Lazovick, Vice President of Edison Research at SSRS, for a look at the podcast audience through multiple lenses.

📅 June 3rd | 2PM ET
➡️ Register: https://t.co/m2oGVoUCcs

[Edison Research @edisonresearch]

📈 Brand new data from AI User Metrics, a subscription service from Edison Research at SSRS, shows monumental growth in weekly AI usage among Americans aged 18+.

https://t.co/kK15kF7Any

[Edison Research @edisonresearch]

📢Edison Research at SSRS Announces the Top 25 Podcasts in the UK for Q1 2026 from Edison Podcast Metrics📊

Highlights:
➡️Two BBC news podcasts hit a record high
➡️Two sports podcasts also reach their highest rank on record
➡️ZOE Science & Nutrition climbed 86 ranks to enter the top 25 for the first time.

🔎Read more from Edison Podcast Metrics, the only survey-based data on podcast listening: https://t.co/1HTGTv7ifs

[Edison Research @edisonresearch]

📢JUST ANNOUNCED! The Podcast Consumer 2026 Webinar will be presented by @Meg_Laz on June 3, 2026. Join us at 2pm ET for a look at the podcast audience through multiple lenses, including:

📊Reach of podcasts among U.S. consumers from The Infinite Dial®

🕧Share of daily time spent with podcasts from Share of Ear®

➡️Content preferences from Edison Podcast Metrics™

✅And more!

Register today: https://t.co/O7Q2rXcoU8

[Edison Research @edisonresearch]

📻 For the last three years, The Infinite Dial has asked Americans how they listen to AM/FM radio. Our latest edition of Weekly Insights examines trends in traditional over-the-air radio listening and AM/FM radio streaming.

https://t.co/tXm1yNCYhp

[Edison Research @edisonresearch]

🎧 The Infinite Dial from Edison Research at SSRS is America’s longest-running survey of digital media consumer behavior, tracking behaviors since 1998.

📈 Our insight this week highlights the percentage of monthly online audio listeners who are also weekly consumers, and how that has changed over time.

https://t.co/ysL2NpSBRX

[Edison Research @edisonresearch]

🎤 The Podcast Show 2026 is less than two weeks away!

Join Gabriel Soto for a session on never-before-seen trends among UK podcast consumers, including a discussion with Ollie Chadwick, Regional Director at AdsWizz, on turning these insights into action.

📅 May 20 | 9:30 AM
📍 London, England

Learn more: https://t.co/9Z5pA4WJig

@PodcastShowLDN

[Edison Research @edisonresearch]

🎧 How much time do Americans spend with audio each day?

Since we began measuring daily time spent with audio in 2014, Share of Ear data shows that daily listening time has held steady at around 4 hours — though there are significant differences in time spent with audio across age groups.

Get the full breakdown in our latest edition of Weekly Insights ➡️ https://t.co/4IACyhxOPq

[Edison Research @edisonresearch]

🎙️ Hosts and commentators have taken to podcasts and social media to dissect the recent back-and-forth between two of the most talked-about female hosts in the podcast industry, Alex Cooper of Call Her Daddy and Alix Earle of Hot Mess.

One piece of information that hasn’t been discussed—and can only be found in Edison Podcast Metrics—is how much audience these rivals share.

➡️ Learn more in our latest edition of Weekly Insights: https://t.co/HqWsSyQjcC

[Edison Research @edisonresearch]

🎤 Join Gabriel Soto, Senior Research Director at Edison Research at SSRS, at @PodcastShowLDN 2026, where he will reveal never-before-seen trends among UK podcast consumers.

Learn how UK audiences feel about AI in podcasting, who’s engaging with video podcasts, and how trends compare with U.S. audiences.

📅 May 20 | 9:30 AM
📍 London, England

Learn more: https://t.co/s48uiyDEg8

[Edison Research @edisonresearch]

Kids aren’t just streaming their favorite shows and scrolling on social media — they are also listening to and watching podcasts.

Now, for the first time ever, we’re releasing the 2025 Top Ten Kids Podcasts for people 12 and under.

Read our latest edition of Weekly Insights ➡️ https://t.co/puu25090cq

[Edison Research @edisonresearch]

📊In podcasting, some of the most engaged audiences aren’t in the top 50—they’re in niche communities that show up, stay, and connect.

🎙️Melissa Kiesche joined @SiriusXMMedia's "The Trendcast" to unpack what that means for advertisers.

Listen here: https://t.co/SUmTLeGIdu

[Edison Research @edisonresearch]

“Much has been made of the addictive nature of screens and of screen time as a metric of technology overuse. But audio use, too, captures many people’s waking hours, yet it hasn’t been studied nearly as much.”

The @washingtonpost reports on Americans’ listening habits, drawing on data from Edison Research at SSRS and Nielsen.

https://t.co/UR5292JvMd

[Edison Research @edisonresearch]

📢Edison Research at SSRS announces the 📊Top 50 Podcasts in the U.S. from Edison Podcast Metrics based on reach for the first quarter of 2026 among weekly podcast consumers ages 13+.

@joerogan, @CrimeJunkiePod , and The Daily top the list, as they did in Q4 2025. The top six shows remain in the same rank order as Q4, with other rank changes in the Top 10 noted below parenthetically.

Read the press release: https://t.co/e4DWTaHQw1

[Edison Research @edisonresearch]

📢 Introducing the Sports Poll Highlights newsletter

Each edition will deliver sharp analysis and key takeaways from over 30 years of Sports Poll by SSRS, the world’s longest-running tracking study on sports. 🏈 ⚽ ⚾

https://t.co/qgQoclNrUE

[Edison Research @edisonresearch]

🎤 Join Laura Ivey at @NABShow in Las Vegas for “Improving the Listener Experience.”

This session explores how audience data and real-world insights can drive smarter content and stronger listener connections.

📅 April 20 at 2:45 PM

https://t.co/DDf7F735Va

[Edison Research @edisonresearch]

While Americans have more audio options in the car than ever, recently released Q1 2026 Share of Ear data show one platform remains the clear leader: AM/FM Radio.

➡️ Read our latest edition of Weekly Insights for a closer look at share of in-car audio time.

https://t.co/JfINecH7Ek

[Edison Research @edisonresearch]

In our latest edition of Weekly Insights, we turn to Edison Podcast Metrics data to identify the Sports podcasts with the largest 13+ U.S. weekly audiences in 2025.

➡️ https://t.co/pM11bwh5Xf

🎙️Podcasts:
@newheightshow @ClubShayShay @PardonMyTake @NightcapShow_ @TheHerd @club520podcast @GilsArenaShow @AllTheSmokeNFL @rBillSimmonsPod

🎚️Producers:
@ShayShayMedia_ @espn @ringer @barstoolsports @iHeartPodcasts @TheVolumeSports

[Edison Research @edisonresearch]

Data from the 2026 Infinite Dial, in partnership with @SiriusXMMedia, shows that the majority of American adults favor a social media ban for those under age 16.

Read our latest Weekly Insights for a closer look at the findings ➡️ https://t.co/yrqSEsro7B