Ed

I help you understand key concepts of marketing. Teaching you from Expert Books and Scientific papers. 100M By 2030.

[Ed @EdwinIsRich]

I’ve read 12+ marketing books so you don’t have to.

The single most useful one is “Influence” by Cialdini.

Let’s start with the concept that has made me the most money:
👉 Social proof (and why your marketing is weak without it). 🧵

[Ed @EdwinIsRich]

The Primacy Effect:

People remember the first thing they see most.

Study: First items in a list are recalled 70% more often.

Put your best benefit first:
→ Headlines
→ Feature lists
→ Sales calls

First impressions aren't just social.

📖 Source: Murdock (1962)

[Ed @EdwinIsRich]

The Fresh Start Effect:

People are more motivated after temporal landmarks.

Study: Gym attendance spikes on Mondays, Jan 1st, and after birthdays.

Launch on:
→ New Year
→ Monday
→ Beginning of month

Timing affects action.

📖 Source: Dai, Milkman & Riis (2014)

[Ed @EdwinIsRich]

@comolokko377484 I worked with colleagues for month online, when I met them in real life, I really understood how wrong my view of each one of them was

an hour of real life connection with them was worth hours online

[Ed @EdwinIsRich]

In our rush to master digital marketing, don't forget the oldest channel: face-to-face.

Seminars, dinners, small-group sessions — they consistently deliver the highest conversion rates.

Nothing replaces trust built through genuine human connection. 🤝

[Ed @EdwinIsRich]

Here's a stat that should fundamentally change how you think about marketing.

Acquiring a new customer costs 5-25 times more than retaining an existing customer.

Meanwhile, increasing customer retention rates by just 5% can boost profits by 25% to 95%.

You have a 60-70% chance of selling to an existing customer versus a 5-20% chance of selling to a new customer.

Existing customers also spend up to 67% more than new customers.

Once you acquire a customer, your marketing job isn't done.
it's just beginning. Build a systematic approach to:

•Onboarding new customers properly
•Checking in regularly to ensure success
•Asking for feedback and actually implementing it
•Creating reasons for repeat purchases or referrals
•Turning satisfied customers into advocates

This really shifted how I think about acquiring new clients.

Acquiring vs retention…thoughts ? let me know in the replies !

[Ed @EdwinIsRich]

I’m disappointed.

Apparently positive fantasies about achieving your goals actually make you less likely to achieve them…

science says your brain can't distinguish between imagining success and experiencing it.
It’s like you getting the reward without the work.

The shocking data:
Women who vividly fantasized about being thin lost 24 pounds LESS than those who didn't visualize at all. wtaf?

(Source: Gabriele Oettingen's research at NYU )

[Ed @EdwinIsRich]

lol I posted and got zero views. How would the algorithm even know if my post is good if no one saw it 🤣

[Ed @EdwinIsRich]

Content marketing costs 62% less than traditional methods yet generates 3 times as many leads. But here's the catch: it requires patience.

[Ed @EdwinIsRich]

I am not here to negotiate.

Short-Form Video Has Become Non-Negotiable.

89% of businesses now use video as a marketing tool, and it's no longer
optional for entrepreneurs.

behind-the-scenes content showcasing your team, products, or problem-solving often outperforms overly polished videos.

Real-world impact: Nearly 40% of TikTok users now buy directly within the
platform, up from just 5.7% in 2020. And 43% of Gen Z look for products first on TikTok, not Google.

[Ed @EdwinIsRich]

They'd made a classic mistake:

they believed that if they built something remarkable, customers would magically appear.

They focused entirely on the product and treated marketing as an afterthought. something to "figure out later."

Here's the reality that every entrepreneur eventually learns, often the hard way: Your product doesn't matter if nobody knows it exists. 🤣

[Ed @EdwinIsRich]

THE TRUTH ABOUT BUILDING
AND MARKETING YOUR BUSINESS:

What Actually Works in 2026

Last month, I watched a brilliant entrepreneur with an exceptional product shut down their business.

Not because the product failed.
Not because they ran out of money.

But because after two years of building, they still had only seventeen customers. 👇

[Ed @EdwinIsRich]

@michel__azar Also glad I got to meet with some great minds like you during the break.
Really appreciate your perspective on entrepreneurship.

[Ed @EdwinIsRich]

The Christmas holidays broke my consistency.

For weeks I'd been locked in—shipping, building, grinding. Then December hit and everything stopped.

I'm not gonna lie: it felt wrong. Like I was losing momentum. Losing the edge.

[Ed @EdwinIsRich]

The vacation didn't break my consistency…it revealed my commitment.

Every successful founder has fallen off. The difference? They got back on.

If you broke your streak…
Good!
Now prove you want it. The grind isn't about never stopping. It's about always returning.

Let's build.

[Ed @EdwinIsRich]

It's easy to keep going when momentum carries you. The real test? Getting back up when it dies.

Research: "We build resilience by taking time to recharge" (Gielan & Achor). Entrepreneurs who take breaks come back sharper..better thinking, more energy for what matters.

[Ed @EdwinIsRich]

@rajshamani Does it?

What is more important ?

1- good planning
2- good execution
3- speed of planning and execution

So many factors, so many contradictions.

There is an optimal level depending on the task at hand

[Ed @EdwinIsRich]

@AramNurii I sprint towards harsh honest reviews to avoid staying stuck in fake growth.

[Ed @EdwinIsRich]

@AramNurii I do feel like whatever I do I end up multitasking. There is just so much to do when you are a one man company.

I still try to move with purpose 🫡