Egg Strategy

Egg Strategy provides strategic consumer research, brand building, product and category innovation, and marketing consulting services.

[Egg Strategy @eggstrategy]

A global spirits company with a portfolio of luxury brands sought to understand where spirits are associated with other luxury items, like cars, technology, and experiences. Read the full case study here: https://t.co/4fI2154Cjn

#spirits #luxurybrands #brandstrategy #qual #quant

[Egg Strategy @eggstrategy]

This year at @sxsw, one could find particularly rich conversations around the frontiers of health and wellness, two of which—the microbiome and psychedelics.

#microbiome #psychedelics #healthresearch #SXSW2023

[Egg Strategy @eggstrategy]

Happy Anniversary, Egg! We’re grateful for all of our clients and team members who’ve helped us hit this milestone. Cheers!

#brandstrategy #brandstrategist #consumerresearch #consumerinsights #brandinnovation #workanniversary #brandconsultants #cpgbrands #lifestylebrands

[Egg Strategy @eggstrategy]

Open access to generative artificial intelligence (AI) marks an exciting and perhaps intimidating moment in the world of research, brand strategy, and innovation. Read here: https://t.co/Iz4Pyk9HqS

#ArtificialIntelligence #AI #research #brandstrategy #innovation #airesearch

[Egg Strategy @eggstrategy]

From Egg Strategy’s POV Series on how to navigate a down market as a leadership brand. Written by Egg President, Matthew Singer. Read the full article here: https://t.co/U5av07qQbF

#brandidentity #branddevelopment #brandexperience #brandconsultant #recession #inflation

[Egg Strategy @eggstrategy]

In these troubling and uncertain times, we’re connecting with companies that reflect a deeper purpose and authenticity. Check out the article here: https://t.co/hSAOd91U2t

#deepermeaning #consumerbehavior #consumerinsights #spiritual #spiritualmeaning #deeperconnections

[Egg Strategy @eggstrategy]

A popular cash back program came to us asking to amplify their brand personality to expand their consumer base and reach a rapidly growing and lucrative segment. Read the case study here: https://t.co/3JP2xVV5DS

#brandrefresh #visualidentity #lifestylebrand #brandpositioning

[Egg Strategy @eggstrategy]

One of America's most popular retailer's came to us looking to understand the apparel shopping experience for an often overlooked consumer - kids. Read the full case study here: https://t.co/g3uSGUgivv

#consumerinsights #brandbuilding #branddevelopment #retailinnovation

[Egg Strategy @eggstrategy]

GenZ in particular has played a large role in opening the dialogue around wellness. Swipe to gather insights around this topic from our US-based #genz study

#genzmarketing #wellnesslifestyle #genzinsights #selfcarethreads #selfcareideas #healthcaretrends #healthcareinnovation

[Egg Strategy @eggstrategy]

A pioneer in plant-based food came to us with the challenge of revitalizing their brand and innovation strategy to regain category notability. Read the case study here: https://t.co/sZfpqXBKGk

#plantbased #plantbasedfood #veganmarketing #plantbasedbusiness #consumerinsights

[Egg Strategy @eggstrategy]

Our Culture Lab event is next week! We are looking forward to hearing from @DocChristopherB. Due to popular request, we’re making the event available for live streaming to those unable to attend in person. Make sure to RSVP to the address listed on the invite for remote info.

[Egg Strategy @eggstrategy]

We're excited to announce our next Culture Lab will be held in our Boulder office! Join us to hear Pixar consultant @DocChristopherB talk about inclusive storytelling.
#eggstrategy #storytelling #culturelab #Pixar

[Egg Strategy @eggstrategy]

Egg Strategy is hiring for both qualitative and quantitative interns across our Boulder, Chicago, and New York offices. For more detail, check out the applications here:

Boulder: https://t.co/dNOGTNq7qZ

Chicago: https://t.co/JAKJ6zfbgn

NYC: https://t.co/vR74rFWcVJ

[Egg Strategy @eggstrategy]

How the world buys sneakers is about to change. Learn more here: https://t.co/x8WCG1aWad
#innovation #sneakers #adidas #Sustainability #eggstrategy

[Egg Strategy @eggstrategy]

Join us June 13th at @CatalystHTI for a Lunch + Learn to learn how to keep patients at the heart of your startup. Register here: https://t.co/vKSPRyyg5l
#healthcare #CatalystHIT #eggstrategy #innovation

[Egg Strategy @eggstrategy]

Happy #NationalDoughnutDay! #DonutDay #Eggstrategy #voodoodoughnuts

[Egg Strategy @eggstrategy]

Did you know Friday is #NationalDoughutDay? Here are some fun facts you "donut" know about doughnuts! https://t.co/7AiAUCbOej
#nationaldoughnutweek #donuts #doughnuts #eggstrategy

[Egg Strategy @eggstrategy]

The snacking market is booming, and chocolate is leading the way with over $110 billion in sales. Learn more about which snacks consumers are reaching for here: https://t.co/Fwtf3Bb7Kc
#chocolate #snacking #globalsnackmarket #YahooFinance

[Egg Strategy @eggstrategy]

What an inspiring day at @HITLABnyc and congratulations to the Women's Health Tech Challenge winner, @norkahealth!

[HITLAB @HITLABnyc]

Congratulations to the 2019 HITLAB World Cup: Women’s Health Tech Challenge winner, @norkahealth! We cannot wait to see your impact on the $50B #womenshealth space! Thank you again to our first prize sponsor, @grants4apps, and @sap_iO for hosting. #Disrupt50B

[Egg Strategy @eggstrategy]

@laurac836 are you