Many executives mistakenly believe that because they’ve spent heavily on gathering customer feedback, monitoring competitors, and analyzing market trends, they understand what customers want.
But a seven-year study of 72 companies and additional research involving thousands of customers and firms reveal that companies routinely misidentify the factors that drive customer value. That happens because leaders base their customer strategies on intuition, recent events, or competitors’ moves rather than scientific evidence.
The solution starts with using data and statistical models to identify which customer value drivers have the greatest impact on sales and profitability, and prioritizing around them.
Here’s how to do that. https://t.co/6am0Fp2fjv
Your team is doing its best, and so are you, and yet, senior leadership is pushing for more. What are you meant to do?
When demands increase while resources shrink, leaders can’t simply absorb the extra work or push an already-overextended team harder. Both approaches carry costs: burnout for you, and eroded trust and attrition for your team.
Luckily, there is a better approach, and it involves rethinking how the work gets done and who has the authority to do it. Learn how to set up a new process for the way work flows: https://t.co/8LH6NvaXxg
Influence doesn’t always come with a title. In decentralized workplaces, getting things done often depends on understanding the informal networks and emotional dynamics that shape decisions. Pamela Meyer, founder and CEO of Calibrate, identifies five ways to build influence without direct authority, from spotting who really shapes outcomes to reading the room with greater precision.
The strongest influencers also shift their attention away from how they’re coming across and toward what others need in the moment. That awareness can help you navigate colleagues, clients, vendors, and senior leaders more effectively.
Listen to the latest episode of HBR IdeaCast to learn how to strengthen your influence when you can’t simply tell people what to do. https://t.co/9B3Xd6kGEH
AI is making data analysis faster and more accessible, but it can also make it worse.
The technology is prone to amplify flawed reasoning by producing more answers to the wrong questions. But “decision discipline” can prevent this.
“Decision discipline” requires distinguishing between descriptive, predictive, and causal questions, making assumptions explicit, governing metrics consistently, validating high-stakes analyses, and rewarding truth-seeking over confirmation.
Here’s how companies that use AI can improve the quality of decisions and better position themselves to turn data into sound judgment: https://t.co/QGl0GZrsdx
Leaders spend a lot of time choosing a strategy. But they often spend far less time making sure the organization is ready to act on it.
McKinsey research across more than 400 companies found that this work, known as mobilization, is what separates top profit performers from those at the bottom. The best leaders challenge old assumptions, get clear on what the company will do and stop doing, and build the ability to mobilize again and again. In other words, they make execution part of the strategy from the start.
Read the article to learn how to turn a good strategy into real results. https://t.co/nDl06i5lQG
A two-year study of CEOs at private equity-backed companies that consistently deliver outsized returns found that these leaders excel by mastering five behaviors:
1. They create strategic clarity.
2. They align talent to growth ambitions.
3. They maintain relentless focus.
4. They enforce disciplined execution through operating rhythms.
5. They build cultures that balance trust with accountability.
Read more about what this study revealed about top performers.
https://t.co/8tQkdcjyQq
When people realize that they have clear and meaningful goals, sufficient resources, and helpful colleagues, they get an instant boost to their emotions, motivation, and their perceptions of the work and the organization. https://t.co/WDCFn6UEk6
AI won’t make most human skills obsolete, but it will change how they’re used.
Negotiation, problem solving, and leadership will matter more than ever as people work alongside agents and robots.
Our new Skill Change Index shows which skills will be most, and least, exposed to automation in the next five years: https://t.co/fRXfHF1k56
Japan felt like two opposing worlds:
Advanced technology, skyscrapers, lights and noise… yet sudden calm in temples, gardens, mountain shrines 😯
The best part was the company.
Just amazing when the three of us are together. I miss you already 🥹
#Tokyo#Nagoya#Osaka#Kyoto
The #AegeanSea has been a game changer for me, growing up with the stunning Mexican beaches.
A different type of beauty, a whole different landscape.
The culture is so different, but similar at the same time.
Our food is tastier though 😜
Ready to get back to #WorkHard!
Roger Waters’ concert was just epic: the sound quality and the visual experience surpassed my expectations! 🎶
Pink Floyd's intricate lyrics and its masterful instrumentals never fail to amaze me. My absolute respect 🎸😎
#PinkFloyd#MercedesBenzArena#TheWall#WishYouWereHere
I finally got the chance to be in a football game in Europe.
@HerthaBSC_EN vs @fckoeln_en, Matchday 15 of the #Bundesliga.
It was all an experience, I’m amazed: the infrastructure, the accessibility, the people’s engagement, the game’s intensity 🤯
(Y con la de @Chivas haha)
I missed them so much!
After almost 3 years (thank you, Covid 😑), I’m so glad to finally see them and hug them.
The hard part is having to say goodbye again…
Gracias a todos! 🥰💪🏻
#Mexico#Cancun#CDMX#Family#Friends#Changa#ScrewYouCovid
Estar los 3 juntos de nuevo, uno de los momentos más felices de mi vida.
Me hacía demasiada falta abrazarlos, bromear, platicar y ayudarnos.
Los quiero un chingo!
Pronto nos veremos de nuevo, lo prometo 🥹
- Ich kann nicht, Mann! -
Amazing performance!
These guys really know how to deliver an experience.
‘A Sky Full of Stars’ and ‘Fix You’ were the absolute best 🥹
#Coldplay#ColdplayBerlin#Olympiastadion