Elan Anandhan

Building and Led marketing for SocialPilot, Kissflow, and Dentsu.

[Elan Anandhan @ElanAnandhan]

to summarize, protect your time and attention. they’re finite.

[Ryan Holiday @RyanHoliday]

5 Habits That Are Killing Your Productivity:

1. You don’t wake up early (Marcus Aurelius)
2. You focus on what’s outside your control (Epictetus)
3. You don’t know how to say “no” (Seneca)
4. You’re in the wrong crowd (Marcus Aurelius)
5. You think you’ll live forever (Seneca)

[Elan Anandhan @ElanAnandhan]

the most challenging, but important part of building your product is the onboarding flow.

it makes or breaks your product’s success.

[Elan Anandhan @ElanAnandhan]

https://t.co/wv4YdDlkmb

[Elan Anandhan @ElanAnandhan]

nobody owes us anything.

it’s our job to get what we need in any given situation.

but we often go down the rabbit hole after a rejection.

we start to dwell on:

> what the other person or party might think about us
> why they aren’t being fair
> why they haven’t understood us

in the end, we take things personally and walk away empty-handed.

so let’s act in our best interest instead of complaining that others aren’t acting in it.

[Elan Anandhan @ElanAnandhan]

@natiakourdadze Building + Marketing.

Killer duo!

[Elan Anandhan @ElanAnandhan]

@NaivaidyaY66600 None of above!

Marketing fails primarily because of,

1. mismatched expectation
2. unrealistic goals
3. lack of patience

[Elan Anandhan @ElanAnandhan]

@hnshah True! Today 100% of my consulting work comes through referrals.

Especially through people who happened to interact with me and pick my brain on the go.

Being helpful opens unexpected opportunities.

[Elan Anandhan @ElanAnandhan]

@vigneswaran_sha yes, and you ship exactly what you intend to ship.

[Elan Anandhan @ElanAnandhan]

the biggest leverage of being solo or a lean team is that data and information never get lost in transmission.

[Elan Anandhan @ElanAnandhan]

@craigzLiszt vibe code or not, you won't be even recognized in your category without a moat.

[Elan Anandhan @ElanAnandhan]

@antonosika Are you moving towards enterprise nocode app builder category?

[Elan Anandhan @ElanAnandhan]

@craigzLiszt someone could build a tool to auto block users with AI replies.

[Elan Anandhan @ElanAnandhan]

Dear makers, talent doesn’t fail us. Impatience does.

[Elan Anandhan @ElanAnandhan]

Very true.

We should identify the right metrics to track progress.

Not every progress is quantifiable.

Sometimes you might need to rely on qualitative metrics.

For example, if you started a weight loss journey. For the first month you shouldn't keep kg's lost as measure of progress. You might want to track/observe how you physically/emotionally FEEL everyday with the new diet and activity.

Getting self aware about it makes you feel motivated and committed for the longer run.

[Elan Anandhan @ElanAnandhan]

the hardest build decision is resisting the urge to build what you like instead of what users actually need.

it is not easy. it means letting go of your ego and the desire to build things your way.

[Elan Anandhan @ElanAnandhan]

@Mtshub believe in yourself in the best and as well worst of times.

[Elan Anandhan @ElanAnandhan]

the untold truth: early-stage marketing is not about 100k views.

real early-stage marketing is:

1. cold outreach to 50–60 people

2. get at least 5–10 responses

3. convert 2–3 into users

4. hand-hold them through the product

5. observe and listen to their challenges and feedback

6. iterate on the product

7. repeat

[Elan Anandhan @ElanAnandhan]

@hnshah I think making people own the outcome of those decisions might bring a balance.

[Elan Anandhan @ElanAnandhan]

@Kpaxs yep, face every situation confident, but curious.

it helps you to process information and make better just-in-time decisions.

[Elan Anandhan @ElanAnandhan]

@Jayyanginspires true. but becoming someone with interesting thoughts is a journey.

the more you write, the better your thoughts are.

so, don't wait for interesting thoughts to write.