Jacob Elbaum

We build and prove the funnel your paid traffic should be flowing through. Funnel builds + CRO for $1M+/mo Shopify DTC brands. The visitors decide.

[Jacob Elbaum @ElbaumJacob]

The offer page won for one reason.

It matched intent.

Cold traffic wants clarity, not options.

Product pages are built for warm users.
Paid traffic is not.

Fix the page, not just the ads.

[Jacob Elbaum @ElbaumJacob]

Everyone tweaks ads.
Few question the landing page.

Same product, same traffic, same offer.
One change, the destination.

Result, 21.4% higher revenue per visitor.

Product pages convert warm traffic.
Cold traffic needs a different page.

Still sending traffic to a product page?

[Jacob Elbaum @ElbaumJacob]

Uncertainty kills conversions.

We removed doubt around delivery by:
• Setting clear expectations
• Reinforcing post-purchase clarity
• Adding reassurance at checkout

Result: +12.56% Conversion Rate 📈

Confidence converts.

[Jacob Elbaum @ElbaumJacob]

“Not only did they increase our conversion rate — they increased AOV too.”

Better pages.
Better follow-up.
More room to scale ads.

That’s what real CRO looks like.

[Jacob Elbaum @ElbaumJacob]

Before: Product-focused
After: Expert-backed trust

More credibility.
More confidence.
More conversions.

+17.08% CVR 📈

[Jacob Elbaum @ElbaumJacob]

Most conversions are lost at checkout.

We optimized the final decision moment:
• Clearer order summary
• Strategic upsell placement
• Less friction

Result: +16% Conversion Rate 📈

Small changes. Big impact.

[Jacob Elbaum @ElbaumJacob]

From advertorial builds → long-term CRO partner.

Result: +20% conversion rate across the board.

That’s what happens when you optimize the system, not just the ads.

Thanks, Jonathan 🙌

[Jacob Elbaum @ElbaumJacob]

Make the best choice obvious.

+44.1% CVR 📈

Clarity converts.

[Jacob Elbaum @ElbaumJacob]

This page didn’t need more traffic.
It needed better choices.

We introduced clearer bundles and value anchors →
+29.81% Conversion Rate 📈

When you guide the decision, conversions follow.

[Jacob Elbaum @ElbaumJacob]

“What really stands out is how independently their team works. They launch tests across multiple SKUs on their own, consistently producing winning experiments — without us having to manage them."

— Markus, Founder of Interactive eCom

[Jacob Elbaum @ElbaumJacob]

This page didn’t need more traffic.
It needed a better buying experience.

We improved:
• Product presentation
• Offer clarity
• Decision flow

Result: +26.82% Conversion Rate 📈

That’s CRO that drives revenue.

[Jacob Elbaum @ElbaumJacob]

Most pages talk about the product.
High-converting pages talk about the problem first.

We made that shift → +71.85% CVR 📈

When people feel understood, they convert.

[Jacob Elbaum @ElbaumJacob]

“Plenty of traffic. Not enough sales.”

Sound familiar?

We turned confusion into clarity —
and browsers into buyers.

That’s what real CRO does.

[Jacob Elbaum @ElbaumJacob]

Before: Product details
After: Clear outcome + structured offer

More guidance.
More confidence.
More conversions.

+21% CVR 📈

[Jacob Elbaum @ElbaumJacob]

Say what they’re struggling with.
Show how you fix it.

+41.10% CVR 📈

Better messaging = better results.

[Jacob Elbaum @ElbaumJacob]

This page didn’t need more traffic.
It needed stronger persuasion.

We improved:
• Messaging clarity
• Emotional connection
• Trust & credibility

Result: +70.56% Conversion Rate 📈

That’s the impact of real CRO.

[Jacob Elbaum @ElbaumJacob]

Before: Basic product page
After: Optimized for decisions

Stronger messaging.
Clearer benefits.
More trust.

+29% CVR 📈

[Jacob Elbaum @ElbaumJacob]

You don’t need more traffic.
You need better tests.

We’ve seen:
+15% to +60% CVR lifts 📈

All without increasing ad spend.
That’s the power of A/B testing.

[Jacob Elbaum @ElbaumJacob]

From ~2.5% to nearly 4% CVR 📈

Better communication.
Better execution.
Real results.

That’s what happens when CRO is done right.

[Jacob Elbaum @ElbaumJacob]

1 month. Real results.

+7.86% Conversion Rate 📈
Higher AOV
Ongoing optimization

Consistent testing + proactive support = real growth.