Eleanor Leach

[Eleanor Leach @EleanorLeach96]

Very interesting article about the future of the fashion industry. Victoria and Albert Museum. (2019). V&A · The future of fashion. [online] Available at: https://t.co/SfrBMn8quX #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

The fashion industry is now being driven by social media and influencers, with these being the most beneficial forms of marketing for companies. Wilberg, A. (2019). How Social Media and its Influencers are Driving Fashion. [online] https://t.co/3hZ5tkpPv8. #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

The power of social media is increasing but is it truly an effective form of marketing Colliander, J. and Dahlén, M. (2011). Following the Fashionable Friend: The Power of Social Media. Journal of Advertising Research, 51(1), pp.313-320. #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Many interesting looks at the rise of influencer marketing and its impact on different industries. Woods, S. (2016). #Sponsored: The Emergence of Influencer Marketing. #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Influencer marketing will continue adapt and change - good to know what trends we should be following to keep up. Patel, D. (2019). 10 Influencer Marketing Trends to Keep Your Eye On. [online] Entrepreneur. Available at: https://t.co/AKfk87ifT0 #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Some of the theories written by Nick Couldry are very interesting about digital media. Couldry, N. (2013). Media, Society, World. New York, NY: John Wiley & Sons. #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Helpful article on building social media engagement https://t.co/7xzOysbrgn. (2019). 7 Free Ways for Boosting Your Social Media Engagement. [online] Available at: https://t.co/VL9ikN6VsS #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Incredible book about everything you need to know about marketing, with an interesting section on digital marketing.
Baker, M. and Hart, S. (2016). The marketing book. London: Routledge. #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

The rise of social media and how brands are incorporating influencer marketing is staggering. This is set to rise as more brands get involved and increase their budgets towards this marketing strategy! #bbsDigMarket

[Eleanor Leach @EleanorLeach96]

Interesting article about the trends of influencer marketing
Ki, B. (2019). INFLUENCER MARKETING REVIEW : Statistics and Trends 1 Influencer Marketing Strategy Trend Review Influencer Marketing Strategy and Trend Review.

#bbsDigMarket

[Lord Sugar @Lord_Sugar]

I find it strange that Gisela Gschaider a 1974 immigrant from Germany is on the brexit panel telling us British what we should do .

[The Economist @TheEconomist]

On Friday, North Korea's ruling party hosts its national congress. Will it be a turning-point? #econarchive