Electric Airwaves

Media Training | Story Development | Crisis Planning

[James O'Brien @mrjamesob]

Anyone else reminded of Tiswas?

[Electric Airwaves @ElectricAirwave]

When people tell me they can get media & crisis training elsewhere for less, this image always springs to mind...

[Electric Airwaves @ElectricAirwave]

Last week, Waitrose and Hiscox - two companies with strong corporate stories - both blundered. One remembered its core story and reset its reputation. The other didn't. Read how PR people can and should be the story police in their organisation https://t.co/7y8VeE4CtW

[Electric Airwaves @ElectricAirwave]

Waitrose staff told to make up time off for virus. This feels like a massive mis- step for this brand. https://t.co/bDEx2S8yTx

[Andrew Neil @afneil]

A lesson for all journalists covering Covid-19.

[Electric Airwaves @ElectricAirwave]

Great quote on the struggling retail sector by Clare Bailey: Coronavirus “was the final straw of all the straws that broke the camel's already very broken back”

[Electric Airwaves @ElectricAirwave]

Coronavirus: Sports Direct boss 'deeply' sorry for virus blunders. Oops. And so avoidable if you’d put people before profit. https://t.co/APzBXJzB8S

[Electric Airwaves @ElectricAirwave]

Advice for spokespeople undertaking media interviews over Skype at this time. See our blog post here: https://t.co/Ixv4SpSbdN

[Electric Airwaves @ElectricAirwave]

BBC News - Banks under fire for coronavirus loan tactics https://t.co/WWsa0i6URf You'd have thought that this crisis would be opportunity 4 banks 2 regain goodwill. Instead, they demand 100% personal guarantees from small business owners taking out an 80% guaranteed govt loan!

[Electric Airwaves @ElectricAirwave]

Learn here the 6 things that PROs are prioritising during this time: https://t.co/uFveNqC56V

[Electric Airwaves @ElectricAirwave]

To help PROs prepare their spokespeople at this time, read our blog post https://t.co/axCv1iWGdG about the questions journalists are asking about coronavirus and business

[Electric Airwaves @ElectricAirwave]

Reflecting on Laurence Fox, read our short blog post looking at dos and donts for media spokespeople using controversial language and concepts - especially around identity politics https://t.co/10M1ZK9BAc

[Electric Airwaves @ElectricAirwave]

In 1983, of Labour’s 209 seats, 41 were in Scotland, giving it 168 in England & Wales. So 202 English & Welsh seats this time is not Labour’s modern nadir. But if Scotland was Independent, 358 Tory MPs v 202 Labour & 34 others ... #UKElection

[Electric Airwaves @ElectricAirwave]

How to cut through the noise? Watch our 2 minute animated video for 5 ways your story can grab media attention https://t.co/6x2yukGawB

[Electric Airwaves @ElectricAirwave]

Article in today's Times asks what business is doing to promote its value to society https://t.co/OL8kdFPsbb. We asked the same in a blog post last year - do you agree or disagree with our conclusion? https://t.co/ktTGdxqoBR

[Electric Airwaves @ElectricAirwave]

Nice BBC article re how to respond to cyber attack. Norsk Hydro "What they've lost in productivity and revenue, they've arguably gained in reputation". Refused 2 pay hackers & totally open & transparent with the outside world about what happened to them. https://t.co/0QKZDIiOdr

[Electric Airwaves @ElectricAirwave]

Share our latest 2min animation https://t.co/AeXFuLa7SL with your spokespeople so they know how to communicate confidently and effectively with different types of journalists. You cannot assume even trade journalists understand the story, product or issue.

[Electric Airwaves @ElectricAirwave]

Informative FT article about the effective use of rhetoric and speechmaking techniques of former BBC journo Gavin Esler to sell the Remain message as a candidate for Change UK https://t.co/ncHcL1FXUl

[Electric Airwaves @ElectricAirwave]

How do you get cut-through for your messages in a noisy and digital world? Watch our latest two minute animated video for how to do it https://t.co/6SgoBdR6Y9

[Electric Airwaves @ElectricAirwave]

Lesson to corporate leaders in how to act during a crisis, demonstrating genuine warmth and concern, committing and following through on action and offering perspective on your crisis. BBC News - Jacinda Ardern: 'A leader with love on full display' https://t.co/yHxzh0goTt.