2/2 Advertisers can now find this as a new Conversion 'campaign objective' in the Twitter Ads interface. Search Keywords Ads will reach people searching for targeted terms which signals a stronger sense of intent.
3/3 👉 It may not always produce useful results on the first try
👉 It should be used as a helpful tool, not a replacement for human oversight
👉 Maintaining a human touch is still important to keep in your strategy
source: Search Engine Journal
2/3
🙌 Helps to better understand niche audiences and their needs
🙌 Can streamline market research to inform your marketing strategy
🙌 Can produce more and higher-quality work in less time
It’s also important to remember:
1/2 Happy Super Bowl Eve 🏈
While you may be expecting Pepsi to be the halftime show sponsor, it’s actually sponsored by Apple Music now! Pepsi is said to be focusing on streaming and digital platforms.
(2/3) Here are some key things we’ve seen from Microsoft:
👉 They spent $1 billion into OpenAI
👉 Added image generator Dall-E 2, an OpenAI product, to a new Designer app and Bing's Image Creator tool
👉 Have been reselling GPT and other OpenAI technologies to large businesses
(1/2) The days of manually constructing landing page reports are soon to be gone!
Google Analytics 4 (GA4) is gradually rolling out a built-in functionality that allows users to generate landing reports.
(3/3) All ads promoting other CBD-based products, including supplements, food additives, and inhalants, continue to be disallowed.
Full details on this update can be found here: https://t.co/Y1mAcYL78e
#industrynews#cannibisnews#googlenews#googleadtips#elevatedonline
(2/3) This new update will allow the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.
1/2 Google Analytics 4 is coming out swinging!
GA4 will be an improvement on your analytics data as it is based solely on events and parameters. Setting up the proper conversion tracking is very important but is much more complicated now.