Elevation Global Strategies

Conversations for the new era of global sport, culture, and strategic competition. | Elevation Live! | By Kevin Baron @DefenseBaron

[Elevation Global Strategies @Elevation_Live]

Welcome to Elevation!

[Kevin Baron @DefenseBaron]

GM Defense brought a special guest to @AUSAorg this year. More to come…

@Cadillac_F1 #F1

[Kevin Baron @DefenseBaron]

See you in #Austin!

Join us for an exclusive early evening of cocktails and conversation bringing together leaders from motorsport, technology, investment, government, media, and the international community. 

Thurs, Oct, 22, 4-8pm

Register here: https://t.co/Z8ghdSv8Gs #F1

[Elevation Global Strategies @Elevation_Live]

Join us in Austin! #F1

[Kevin Baron @DefenseBaron]

Formula 1 Austin week starts here!

ELEVATION LIVE: AUSTIN
Thu, Oct. 22, 4:00 - 8:00 PM
Location: @STATION_Austin

Visit link to request an invite: https://t.co/Z8ghdSvGw0

Presenting partners:
@NODA_AI_atx and @Nominal_io

#F1 #Motorsport @Elevation_Live

[Kevin Baron @DefenseBaron]

ELEVATION LIVE: AUSTIN registration is open.
Thu, Oct. 22, @STATION_Austin

Proud to welcome @NODA_AI_atx and @Nominal_io as presenting partners.

Request an invite:
https://t.co/Z8ghdSv8Gs
#F1 @Elevation_Live

[Kevin Baron @DefenseBaron]

Just a very typical DC day: defense contractors, AI purveyors, a presidential motorcade, and traffic jams.

Had a lot of fun with old and new friends, talking about dual-use tech, standing for color guards, wearing earplugs as Black Hawks buzz the field. Just like old times.

[Kevin Baron @DefenseBaron]

Zak Brown shows Commerce Secretary Howard Lutnick how he’s made @ArrowMcLaren (and @McLarenF1) into a pretty decent global business. @Freedom250GP

[Kevin Baron @DefenseBaron]

When Formula 1 returns to Austin, @Elevation_Live is bringing something new.

Introducing ELEVATION LIVE: AUSTIN — Oct. 22 at @STATION_Austin with @CapitalFactory, connecting motorsport, dual-use technology, critical capabilities & strategic capital.

At #FedSupernova? Find me.

[Kevin Baron @DefenseBaron]

LA28 sponsors already lining up to get in the games include: "...energy, logistics and aerospace and defense."

Buying the Games: Brands joining the LA28 rush will face competition, complex ecosystem https://t.co/Qu2fHAdHrQ

[Kevin Baron @DefenseBaron]

When @WhatsApp invests in bridging @Arsenal's global fandom, there's a strategic benefit for us all.

@Meta's Vivian Odior, head of marketing for consumer apps, sat down with me for an exclusive conversation on global sports partnerships.

Here's a taste: https://t.co/T5wI4aSdD2

[Kevin Baron @DefenseBaron]

Watch our full conversation, here:

EPISODE 4: From #F1 to #Arsenal: Why @WhatsApp Is Playing for More Than Sport | Elevation Live! with Kevin Baron

https://t.co/QKmFHZPojw
@Elevation_Live

[Kevin Baron @DefenseBaron]

Wow! I was tipped off that this was coming. Super excited to watch WhatsApp's documentary on Saka!
#Arsenal #COYG

But there's more to this story...

[Elevation Global Strategies @Elevation_Live]

@DefenseBaron The Washington Commanders, with a simple "all are welcome" post, join their cross-town hockey brothers at the @Capitals in celebrating pride and diversity in the face of political and economic pressure to shut up and play.

It's just the latest example.

https://t.co/dh62eAJ4vs

[Elevation Global Strategies @Elevation_Live]

@DefenseBaron @Arsenal @WhatsApp Come on, @Arsenal! 🔴

With one more game — the @ChampionsLeague final! — Vivian made an important point in our conversation: global sports partnerships increasingly are about shared mission and values alignment. @WhatsApp bridges #Arsenal's global fandom into a global community.

[Kevin Baron @DefenseBaron]

NEW: @Meta's Vivian Odior joins @Elevation_Live at the F1 Miami Grand Prix weekend. We discuss why @WhatsApp partners with #Mercedes and #Arsenal — and why global tech firms increasingly see sports as platforms for testing, growth, and influence.

[Kevin Baron @DefenseBaron]

NEW: Formula 1’s chaotic and short-lived experiment into 50/50 hybrid engine racing just hit the wall. That’s more than a problem for autoracing’s most elite sport. It’s an ominous indicator for the renewable energy future.

My latest: https://t.co/aW9tR7joqU

[Kevin Baron @DefenseBaron]

See you in Miami Beach? Excited to share that I’ve been invited to moderate a panel conversation on the National Security stage at my first #eMergeAmericas, and join the ecosystem. It’s just 20,000+ people connecting. Hit me up, let’s meet. 😎☀️🏝️

[Elevation Global Strategies @Elevation_Live]

NEW EPISODE: Is the U.S. ready for #FIFAWorldCup?
Travis Murphy, CEO, Jetr Global Sports + Entertainment, talks to @DefenseBaron about geopolitics, process, and war.

WATCH: The World Cup Test: Navigating America's Decade of Global Sport - https://t.co/MvLLosgWRO

[Kevin Baron @DefenseBaron]

Join me in Miami! @Elevation_Live is building exclusive conversation stages during @eMergeAmericas and the following @f1miami Grand Prix week — with opportunities for defense, technology, and investment leaders to participate on stage, in private salons, and VIP receptions.

[Kevin Baron @DefenseBaron]

The Olympics were at the State of the Union.

The World Cup was also at the State of the Union.

What’s your plan for the decade of global sport?

Are you ready?

[Kevin Baron @DefenseBaron]

👇