I helped Sara Finance script this video.
It's currently a 14X outlier and hit over 1M+ views.
And it's all thanks to a simple framework we used – that crushes for personality channels.
So if you want a FULL breakdown...
1. Follow me
2. Comment “Outlier”
And I’ll DM it to you.
There’s only one thing I’m jealous of.
Yesterday, I picked up a friend at his house. It was chaos — toys scattered everywhere, two toddlers running wild, remodeling in progress.
I told my friend’s wife:
“I know life feels hard right now, but you’ll look back on today as the best of times.”
If you have kids at home, you’re living the golden years right now. Savor every moment.
A lot of founders get stuck on YouTube because they think they have to sound "smart".
So they use big fancy words that no one understands, and then wonder why their videos don't book calls.
Instead, you want to dumb everything down.
You can still talk about high-level topics, but you need to explain them in an easy to understand way.
Otherwise you'll kill your authority and retention.
There is nothing more pure and fulfilling then becoming a Dad. Watching the development of your own spawn is pure love and dopamine. And it never runs out.
Here's a sneaky lil hack to write hooks that connect with your audience's emotions:
"Play Emotional Tuneskies"
I find if I pop on a nostalgic or sad song, I immediately write with more emotion.
Words come to me that weren't available before. Try it, it works like magic.
If you're ever stuck on how to write a great body section of your script. Bring it back to basics:
- What is the topic point
- Why is it important
- How can it be implemented
Clarity is better than "optimised" scripts that confuse the audience.
The reason your YT scripts take so long to write, is because you aren't following a structure.
Without a clear structure, you'll write and re-write the same sentence 20 times.
This KILLS speed. Instead you want to have a universal formula you follow for each video type you create.
How to improve your hooks (advanced):
One of the best ways to improve your hooks is to add something called a "curiosity metaphor".
This is when you compare a complicated problem your audience has, to a simple object that sparks curiosity.
Here's an example:
Let's say we're making a video around "The Hidden Reason You Can't Lose Belly Fat"
Instead of saying:
"You can't lose weight because your metabolism is slow"
You say:
"There's a hidden switch inside your body that's preventing you from losing weight"
You can instantly see how using a metaphor instead of the plain explanation generates TONS more curiosity.
When I first started on YouTube, I helped my client get an instant 8.5X outlier using a simple trick.
It's the OLDEST copywriting technique in the book, but it works like crazy in ANY niche (if timed correctly).
Here's how it works:
Step 1: Find the BIGGEST trending topic
Step 2: Cut against it (brutally)
Basically, there's a sweet spot when your entire market is swinging left. And then you cut right...
Here's a bunch of examples. I particular like the "AI Automation Agency is a Scam" because it's relevant.
If you want to get more leads from YouTube, then start stuffing credibility in your first 5-15 seconds.
When a new prospect clicks your video, they're instantly thinking three things:
1. Can I trust this person?
2. Are they credible?
3. Do they have a solution to my problem?
Most channels will promise a solution, but they skip over establishing credibility and trust.