David Elibe

Product Identity Designer for FMCG & Luxury • I design systems that earn trust, stand out on shelves, and scale. →Work with me.

[David Elibe @ElibeDavid]

This sparked a love-roar about two days ago.

But let’s be honest…
A lot of the love didn’t come from tasting or testing the product.

When design meets desire, magic happens!

🧵

[David Elibe @ElibeDavid]

@BasitOriola Because the brain gets there first.
Before the first sip, the packaging has already told a story about quality, freshness, price, and taste.
Sometimes the tongue is just confirming what the eyes expected.

[David Elibe @ElibeDavid]

Good point.

One interesting thing about physical products:

Some decisions users never notice directly still shape their experience.

Material choices.
Structural tolerances.
Information hierarchy.

A lot of product experience happens before the customer even realizes it.

[Oriola Basit @BasitOriola]

Product designers think like engineers, feel like artists, and understand people like psychologists.

[David Elibe @ElibeDavid]

@Saxmanuel23 It sure has.

[David Elibe @ElibeDavid]

Tiny details suddenly become important...

[David Elibe @ElibeDavid]

Most people only see the final rollout...

[Mandy Chinedum @mandydesignsng]

FreelancersOS Day 1 https://t.co/NI1QZlRJCo

[David Elibe @ElibeDavid]

@StephanieInii Beautiful process.

[David Elibe @ElibeDavid]

@BasitOriola Nostalgia is part of the product equity, especially in FMCG where people buy recognition before they buy taste. I love how you still preserved the memory structure.

[David Elibe @ElibeDavid]

@oxsaintdotsol One good setup can change the whole mood fr 🫱🏽‍🫲🏾
Life no too hard.

[David Elibe @ElibeDavid]

@BasitOriola Product identity.

[David Elibe @ElibeDavid]

@BasitOriola Ofcourse.

[David Elibe @ElibeDavid]

@atsvisuals_ It's always a good step. Removes lots of stress later. Good job man.

BTW, I see bingx logo there. The only recognizable logo there for me.

[David Elibe @ElibeDavid]

Packaging isn’t just a container.
It’s the first physical interaction with your brand...

[David Elibe @ElibeDavid]

Every designer has a lane. What’s yours?

Mine:

I design how products are experienced through packaging.

Not just how they look
but how they open, feel, and behave in use.

Focus:
• FMCG & Product Identity
• Structural Packaging
• Perception-driven design

[David Elibe @ElibeDavid]

The moment someone opens your product…
that’s when they decide if it feels premium or not.

[David Elibe @ElibeDavid]

Hi Innovators,
It’s a new week, but here’s something worth revisiting:

Most packaging designers focus on how it looks.
Very few think about how it opens.

[David Elibe @ElibeDavid]

@BasitOriola The issue is production.
This looks like ink/substrate mismatch, probably printed on low-grade sticker paper or the wrong machine.

In packaging, sharpness comes from how ink bonds to the material.

Proper vinyl/BOPP + eco-solvent or UV print would fix this immediately.

[David Elibe @ElibeDavid]

@oxsaintdotsol Rode this with you. Clean execution.