Elijah Han

[Elijah Han @ElijahDoesMIS]

I really like the idea of having multiple social media accounts. Your audience can receive only content that is relevant to them. On the flip side, there's no risk of alienating portions of your audience by giving them content in a language that they don't understand. #MIS3538

[Elijah Han @ElijahDoesMIS]

Even though "how did you hear about us" surveys are an easy way to learn about attribution and are still valuable, they probably don't provide the most accurate info. I know that I personally have ignored similar surveys or entered false information before. #MIS3538

[Elijah Han @ElijahDoesMIS]

I had never heard of BERT before, but it sounds like an awesome algorithm. A more intelligent search engine is always welcome. From personal experience, I know that Reddit's search engine is terrible, not picking stuff up even for simple things like spelling errors #MIS3538

[Elijah Han @ElijahDoesMIS]

Facebook advertisement recommends 4 to 6 ads per ad set. That means that companies produce 4 to 6 different ads per campaign that the customer can see across time. #MIS3538

[Elijah Han @ElijahDoesMIS]

Personally I hate the "stalker" ads. Even though I know what's happening, I always get unnerved when I see an advertisement for a product I just viewed. #MIS3538

[Elijah Han @ElijahDoesMIS]

I've never heard of pixel tracking before. I'm sure it's helpful to see what graphics are effective and eye-catching. #MIS3538

[Elijah Han @ElijahDoesMIS]

"Test! Test! Test!" An important concept not only for marketing, but also for life. It's important to have the mindset to review your content and see what worked and what didn't. #MIS3538

[Elijah Han @ElijahDoesMIS]

The concepts of interest audiences and lookalike audiences is an fascinating way to divide prospective audiences. I think the most important thing though, like Jenny said, is to test and measure which options are the most effective. #MIS3538

[Elijah Han @ElijahDoesMIS]

It's so important to design social media ads with mobile devices in mind. Honestly, this rule should apply to a lot more than just ads. I can't tell you how many times I've clicked off of a website just because it didn't have mobile formatting. #MIS3538

[Elijah Han @ElijahDoesMIS]

It's so important for companies to learn from their crises, regardless of whether they handled it well or not. If it went well, make a note of what worked. If it didn't go well, adapt, change, and emerge stronger than before. #MIS3538

[Marco @Marco_Acortes]

Corona virus....its coming

[Elijah Han @ElijahDoesMIS]

I personally never have had to vent my frustrations @SEPTA_SOCIAL, but from a strategic point of view, it's really fantastic how they engage and communicate with their customers. #MIS3538

[Elijah Han @ElijahDoesMIS]

I didn't know that posting in real time was such a great way of reaching your viewers. Maybe we'll get a cookie monster baking livestream one of these days #MIS3538

[Elijah Han @ElijahDoesMIS]

leaked footage of @VictoriaRihl_ worrying about the cookie monster x lizzo tweet that would become a huge success #MIS3538

[Elijah Han @ElijahDoesMIS]

I think that Sesame Street handles staying relevant on social media so well. Not everyone can be like wendys, and Sesame is such a beloved brand that doing anything crazy might be too risky #MIS3538

[Elijah Han @ElijahDoesMIS]

"Sesame Workshop reviews all creative and social media from partners and licensees" - That's a very clear cut social media policy to make sure that their brand remains pristine and out of hot water #MIS3538

[Elijah Han @ElijahDoesMIS]

I didn't know that Sesame Workshop did stuff specifically to aid refugees. Really setting the bar for other tv programming. #MIS3538

[Elijah Han @ElijahDoesMIS]

I think that Disney's coordination to get all of the Disney+ brands into the same Twitter thread was a great way to showcase everything that they had to offer. I personally have been using Disney+ way more than Netflix recently due to the wide library of movies and tv. #MIS3538

[Elijah Han @ElijahDoesMIS]

Am I the only one who isn't a fan of the concept of influencers? I get that if someone is looking to buy something, they'll do research, but I don't get why people would listen to someone just because they have a popular social media page. #MIS3538

[Elijah Han @ElijahDoesMIS]

Have any of you guys ever heard of Nextdoor? Do you know anyone who uses it? #MIS3538