Elijah Tandi

Building @bookieskapp ⚽

[Elijah Tandi @ElijahTandi]

This link's tagged, so I'll know if this post sends anyone. free iPhone beta:

https://t.co/HPpVDKzMqa

18+ · No bets are placed in the app.

[Elijah Tandi @ElijahTandi]

Week one of the beta, honest numbers:

16,000 youtube views → 0 tracked sign-ups

2,000 views on one instagram reel → 0 tracked sign-ups

One snapchat story to people who know me → 3 sign-ups that evening

Reach isn't the problem. Giving people a reason to leave the app is

[Elijah Tandi @ElijahTandi]

@RomanShalabanov It's named after the group chat it grew out of. About 120 of us talking football, work, relationships, everything. The app keeps the name and the crowd, and gives the picks somewhere to live.

[Elijah Tandi @ElijahTandi]

@CopiousAi Saturday's the real test. Next leak is the gap between 15 signed in and 4 actually posting a pick.

[Elijah Tandi @ElijahTandi]

First Saturday with the beta open. The day a football app is actually for.

Picks posted today: 4
By: 4 people
Signed in: 15

Up from 6 on Friday. Slowly, the leak's closing.

#buildinpublic

[Elijah Tandi @ElijahTandi]

Sign-ups since Monday, by source:

Snapchat (my mates): 19
Instagram: 2
Invite links: 2
Typed the address: 1
YouTube: 0
X: 0

A week of daily videos and the people who know me still beat every stranger.

Next job: a format that reaches strangers.

#buildinpublic

[Elijah Tandi @ElijahTandi]

First Saturday of the beta. My AI marketing team queued up:

5 videos × 3 platforms
3 posts for @bookiesk
20 reply drafts

Spent: £0.

I still post every one by hand. The agents can’t post, spend or message anyone without my yes.

#buildinpublic #marketing

[Elijah Tandi @ElijahTandi]

What it actually is: a free UK football app. Post your pick before kick-off, it locks the second you post it, your mates reply. The beta is open on iPhone.

https://t.co/dhtg0dcxv2

18+ · No bets are placed in the app.

[Elijah Tandi @ElijahTandi]

There are 38 words and phrases my marketing can never use.

An AI agent checks every caption and every frame against the list before I post anything. Yesterday it got longer.

Overkill? TikTok banned the old account over wording. Boring beats gone.

#buildinpublic

[Elijah Tandi @ElijahTandi]

Beta, day 1. The number I promised.

Let in: 53
Signed in: 6
Posted a pick: 2

Most people who asked for it got the link and haven’t signed in yet. That’s the leak I fix before chasing more reach.

#buildinpublic

[Elijah Tandi @ElijahTandi]

@alwaysBroGIG Appreciate it 🙏

[Elijah Tandi @ElijahTandi]

20 days ago TikTok banned my football app's account. Appeal rejected.

Tonight the beta is open.

51 on the waitlist, let in over three emails today.

No money, no team. Me and some AI agents.

Tomorrow: how many actually installed. Real number, good or bad.

#buildinpublic

[Elijah Tandi @ElijahTandi]

@Joshua_WD Appreciate it 🙏

[Elijah Tandi @ElijahTandi]

@alihamza_SMM It's a free app for football group chats. You post your pick before kick-off, it locks so you can't delete it, and your mates get to roast you when you're wrong

[Elijah Tandi @ElijahTandi]

@nickling017 Yeah that's the one I'm nervous about 😅 posting it either way

[Elijah Tandi @ElijahTandi]

@Zeroraised That's a really good shout actually. Going to message everyone who doesn't install and just ask what stopped them

[Elijah Tandi @ElijahTandi]

@j3rah_ Cheers man. 7 installed so far, no crashes yet. Full breakdown going up later today

[Elijah Tandi @ElijahTandi]

@ehsanshares @lightsilver323 Honestly the roasting is half the fun. Good shout on the screenshot, might steal that

[Elijah Tandi @ElijahTandi]

Every one gets scored on sends and follows, not views.

If one of them gets a single share I'll treat it like a trophy and tell you here.

The beta opens today. Second wave of emails goes out at 3.

#buildinpublic

[Elijah Tandi @ElijahTandi]

0 shares. Ever.

13 followers on Instagram, best recent reel 155 plays, and not one reel has been shared or saved. Not once.

For a football app that lives in group chats, that's the number I've been ignoring.

[Elijah Tandi @ElijahTandi]

So the AI marketing team I run (I'm the only human in it) has stopped making videos to watch and started making ones to send.

On today's list:
- guess the club from its colours
- ranking football group chat names
- "send this to your group chat and say nothing"