Elissa Liu

CEO at @SparkGrowth and @Influexec.
Lover of #socialmedia, digital marketing, wine, coffee, adventure, tennis and food!
Female business owner and mom of 2 boys

[Elissa Liu @Elissa_L]

Has your brand's #socialmedia #ROI stalled? Are you concerned you're not getting enough out of your investment? My latest @Forbes article suggests how companies at different maturity levels can best invest in a social media program that drives results https://t.co/DT8Blk4V9z

[Elissa Liu @Elissa_L]

Why are small, positive actions in the workplace so important? To fight off these "doom loops!" Encouraging your team members to focus on successes, even if they are incremental, can help build momentum and break the cycle of negativity. https://t.co/VvtWFbmY6p

[Elissa Liu @Elissa_L]

To sustain growth, prioritizing the customer experience is imperative; however, striking the right balance between customer and employee experiences is equally crucial to retain your top talent! https://t.co/DJd4DC8EOn

[Elissa Liu @Elissa_L]

Curious why your #digitalmarketing efforts aren't working? Our blog has the top 3 issues AND their solutions. Want to elevate your strategy with a free consultation from our social media experts? Check it out here: ⬇️https://t.co/X06T6PfVb5

[Elissa Liu @Elissa_L]

At @SparkGrowth, we're continuing to embrace a hybrid work model. In-person days spark our creativity, but for the most part our team can choose where they want to work from. How are you adapting to the changing work landscape?

[Elissa Liu @Elissa_L]

Mastering the human side of #technology means harnessing tools in a way that resonates with people. It's all about comprehending how these innovations shape our clients' and customers' perceptions. https://t.co/NRFo1rkcmz

[Elissa Liu @Elissa_L]

Cracking #socialmedia algorithms isn't impossible. 🕵️‍♂️

🔍 Decode trending posts' patterns – format, content, engagement.
💡 Create using your insights.
📊 Measure your posts against top-performers.

And repeat!

[Elissa Liu @Elissa_L]

Bring your true self to your #thoughtleadership journey.

Dive into your own story, your experiences, your uniqueness.

Your credibility isn't just built on achievements; it's forged through the courage to be real.

[Elissa Liu @Elissa_L]

Your brand's voice = megaphone. Copywriting = amplifier. 📣
Catchy headlines hook scrollers.
Every word nudges action.
Craft language that turns observers into participants.
Your copy = catalyst for curiosity, engagement, and action.

[Elissa Liu @Elissa_L]

CEOs & execs, there's more to posting than meets the eye.

🔍 Peek inside the latest @Influexec article:
1️⃣ Don't just post. Drive convos.
2️⃣ Video = future.
3️⃣ How to REALLY expand your circle.

🔗 Read more below.
https://t.co/WNnJsfS3S6

[Elissa Liu @Elissa_L]

Social media isn't one-size-fits-all.

Content isn't just about what you say, but how and where you say it.

Different platform = different audience behaviour.

Visual platforms ❤️ quick impact.
Textual platforms ❤️ concise language.

[Elissa Liu @Elissa_L]

No matter what industry you're in, the reviews your customers leave online can make or break your business.
My advice? Get ahead of the narrative and prompt your satisfied customers to leave reviews. 🙌https://t.co/ywrRH5dLjT

[Elissa Liu @Elissa_L]

We've outlined five effective strategies to get your CEO more attention on social media in our latest blog.
Everything you need to get started is in the link below! https://t.co/IYwydkg9ug

[Elissa Liu @Elissa_L]

AI is here to stay. Just like how the computer transformed our everyday, so will #AI! I expect that we'll be seeing headlines like this across all industries in the coming months / year. https://t.co/SSITZNnX4y

[Elissa Liu @Elissa_L]

With the constant ups and downs of this platform, I found this to be such a grounding (and informative!) listen. https://t.co/DQdOmhljoD

[Elissa Liu @Elissa_L]

Want to establish a culture of respect and support within your team? Authentically and consistently implementing these behaviors, it will make all the difference. ❤️ https://t.co/UZZc8H0ruf

[Elissa Liu @Elissa_L]

Using #AI tools can enhance your #socialmedia content strategy, but it’s important to remember that they may not be enough on their own. Learn why in the latest @SparkGrowth blog linked below! ⬇️ https://t.co/eJdiFLepWt

[Elissa Liu @Elissa_L]

It's true— CEOs have a lot of questions about AI. This article addresses so many tough questions. If you're looking for some expert guidance on the way forward, this is a great read! https://t.co/EUlf156ngt

[Elissa Liu @Elissa_L]

If you'd like to know my thoughts on the impact of generative #AI tools (like #ChatGPT and #MidJourney) on the digital marketing industry I discuss this and more in this article! Check it out below. https://t.co/IxKuqMrwKj

[Elissa Liu @Elissa_L]

One of the best resources to come out of @Instagram in a while. Do you want to understand how the algorithm (or "ranking") really works? It's laid out step-by-step right here. We'll be studying this one for sure! https://t.co/FuZkWj5jVJ

[Elissa Liu @Elissa_L]

I know firsthand the importance of adapting to change and equipping my team with the latest skills and knowledge, and this @HBR article does a GREAT job exploring developments that are transforming the skill development landscape. 👀https://t.co/IQdSxByIU4