Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
https://t.co/ffNkPFolYN
Making your employer branding inclusive means being real with current and prospective employees while not being afraid to sell a vision.
https://t.co/r7CjhY3ix5
A1: You need to understand the audience you're creating for. This will help you to design imagery that will grab their attention and resonate with them. #CMWorld
The @GoodwillIntl Team has developed a sophisticated strategy that provides useful insight for any organization dealing with viral misinformation.
https://t.co/BNWAI2Q5ba
Content strategy, style guides, personas...all of this needs to be DOCUMENTED. It's not enough to brainstorm on it internally. Put it in a living document so it can evolve with your organization, but serve as a central point of reference along the way.
Tonight in #j428 class we discussed how apologies are very important after crisis happens, an example could be how Applebee’s has not handled their current PR fail as timely as they should have