Elliot Gerard

Founder, CCO of @heartlentgroup, father, husband, artist & co-creator of Walt Clyde Frazier's “Winning & Grinning” & Henrik Lundqvist’s “King Henrik”

[Kids Foot Locker @KidsFootLocker]

Swipe to pick their new pair. ⚽

The Nike 'USA Pack' arrives tomorrow (6.4) at Kids Foot Locker.

[Foot Locker @footlocker]

Who you got?🏀
The Finals Matchup Is Set.

[Benjy Kleiner @BenjyKleiner]

.@TimBontemps and @getnickwright need to come clean - erroneous analysis across the aboard. Recognize and Realize #NewYorkForever

[Elliot Gerard @ElliotGerard]

Honored to serve as Creative Lead alongside Ryan Sirgiovanni and @BrighttimeBooks, helping shape the creative direction, visual identity, and storytelling behind both titles.

“Rhyming and shining, designing and defining.” 🏀📚

#WinningAndGrinning #WaltClydeFrazier #JimmyFallon

[Elliot Gerard @ElliotGerard]

“Winning and Grinning”, from courtside phrasing to late-night praising.

A proud moment for @HeartlentGroup seeing @WaltFrazier featured on @FallonTonight, highlighting both Winning and Grinning and the Winning and Grinning Coloring Book.

[NEW YORK KNICKS @nyknicks]

there's more in store 🎮

[Elliot Gerard @ElliotGerard]

While I know it’s unlikely my kids will ever play at that level, I hope they carry that same drive, discipline, and mindset into whatever path they choose.

As they head into a big playoff run, I’m just grateful this team continues to inspire the next generation. LET'S GO KNICKS!

[Elliot Gerard @ElliotGerard]

I’ve been a lifelong @nyknicks fan and have been fortunate to work with the organization in different ways over the past decade. I’m incredibly grateful for the continued trust in me and @HeartlentGroup.

What makes it even more meaningful now is seeing it through my kids’ eyes.

[Elliot Gerard @ElliotGerard]

At the @Roommates__Show Block Party and Brunson’s @secondroundfdn Golf outing. Those moments meant a lot to me. Not just because of the access, but because I saw firsthand how athletes can use their platforms to inspire and give back.

[Elliot Gerard @ElliotGerard]

.@HeartlentGroup x @FootLocker

Tapping into the @NBA Playoffs, spotlighting #FootLocker kicks on the biggest stage.

Inspired by the athletes, teams, and cities, we’re bringing fans into the convo on who takes the Larry O’Brien 🏆

Where product, culture, and storytelling meet.

[NEW YORK KNICKS @nyknicks]

24 hours until the playoffs are here.

[Elliot Gerard @ElliotGerard]

.@HeartlentGroup x @FootLocker

Tapping into the @NBA Playoffs, spotlighting #FootLocker kicks on the biggest stage.

Inspired by the athletes, teams, and cities, we’re bringing fans into the convo on who takes the Larry O’Brien 🏆

Where product, culture, and storytelling meet.

[Elliot Gerard @ElliotGerard]

.@HeartlentGroup brought another chapter of @NYRangers history to life through the Travel Through Time series presented by @Delta.

#MikeRichter. 1st game. New Year’s Day 1990. Begging for an omelette.

We reimagined it in the @CarnegieDeli the official Deli in @TheGarden!

[New York Rangers @NYRangers]

The best ham and cheese omelette Mike Richter will ever have 😂

[Elliot Gerard @ElliotGerard]

Proud of how this turned out, and honored to help spotlight these incredible @NFL leaders making an impact both on and off the field in such a unique way.

[Elliot Gerard @ElliotGerard]

It’s hard to capture all the creative work @HeartlentGroup produced for this year’s @NFLPA Community campaign, so we're breaking it into bite-sized moments.

One of our favorite parts of the campaign was celebrating the five finalists for the Alan Page Community Award.

[Elliot Gerard @ElliotGerard]

We wanted something that would truly stand out in the feed, so we collaborated with @walkertkl and @stencilstop to create one-of-a-kind stencil graffiti murals, filmed live as they came to life.

[Elliot Gerard @ElliotGerard]

.@HeartlentGroup is proud to be part of the 2nd Annual @americandream Book Signing with @nyknicks legend @WaltFrazier on March 21st at 11am 🏀📚

Come meet Clyde and get a signed copy of his "Winning and Grinning" Books that we produced with @RyanSirg of Brighttime Books!