Customer-facing companies typically evolve through a predictable set of data ‘life stages’. At Ellipsis, we categorise companies into 3 groups depending on how customer data is used in the organisation. https://t.co/0ue8cDRhb3 #customerloyalty#loyaltyprograms
November Loyalty Market News is now available. It's the most comprehensive Australia & New Zealand loyalty news. https://t.co/i3tlbciJBN #loyaltynews#loyaltyprograms
To make your loyalty program a success the head, heart and pockets of the customer should be considered. https://t.co/Y8ztG9xLWR #loyaltyprograms#psychology#trust#brand
There are some trusted and loved brands that don’t have a published loyalty program but do have loyal customers...So what really drives customer loyalty? https://t.co/rk0OvFR92a #loyaltyprograms#brandloyalty
Do Loyalty Programs have a Future? We predict the loyalty market will divide into three distinct types of companies. https://t.co/uvLppfEQx6 #loyaltyprograms#dataprivacy#customerscience
The loyalty market is dividing into three distinct types of companies. Decide which you are and prioritise your investments https://t.co/78xpUXA3Ga @Mi3Australia#loyaltyprograms#customerdata
Managing Partner, Tim Tyler shares his thoughts on the latest loyalty phenomena driven by data. "Over time, it's become really clear that there's a golden egg in the customer data, which can be resold." @Mi3Australia
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A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... https://t.co/Vme6aiPS83 #loyaltyprograms#roi#customerstrategy
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience. https://t.co/eB2viODc84 #data#loyaltyprograms
‘Data is the new asbestos’: #privacy reforms pit ‘underwhelmed’ consumer advocates with industry preparing for ‘radical change’, heavy data compliance burden; Geo location, ad targeting, data trading face new consent rules https://t.co/AmyUft3Uw6
All 4 instalments now available, follow Sue-Chef’s journey to build true customer loyalty. Learn how to understand, manage and grow customer value. https://t.co/4T9cH6vCnm
Find out the importance of paying attention to each layer of the CX Pyramid to build customer loyalty https://t.co/vjS8i8DdHL #TheCustomerLoyaltyExperts
Welcome to the new Ellipsis Content Series. In our first instalment find out the importance of creating a competitive advantage https://t.co/AOtw5B4KCL #LoyaltyPrograms#CustomerLoyalty
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. https://t.co/Ttz6ljNSeD #Loyaltyprograms#partnerships