I think many bar owners are being misled by DJs and nightlife hosts when it comes to understanding their music and target audience.
Let's agree that people who can comfortably afford to spend serious money in bars are largely millennials and the generations before them. Therefore, as a bar owner, your first priority should be to satisfy this spending demographic before trying to appeal to Gen Z.
When you play 90% Amapiano throughout the night, trust me, you'll gradually lose a significant portion of the age bracket with the purchasing power to sustain your business.
Take bars like Tales, Silo and several others that understand the business. They may dedicate less than an hour to Amapiano before switching back to the kind of music that their core spending audience enjoys.
The point is simple: **A bar is a business, not a DJ's personal music playlist.**
Your music policy should be guided by your customers, their preferences and, ultimately, your bottom line.
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