Kristine Dobson

EmailDirect provides services allowing marketers to easily manage and execute a successful email marketing program.

[Kristine Dobson @EmailDirect]

@0007monica - i have no idea what this is but i'd love to find out more. i'll PM you..

[Kristine Dobson @EmailDirect]

Filters can be built to see what your subscribers are up to, not just for campaign targeting. #Targeting #emailmarketing

[Kristine Dobson @EmailDirect]

Unsure of the best day/time to send? Split test your database and let your subscribers engagement numbers decide! #emailmarketing

[Kristine Dobson @EmailDirect]

Be descriptive with your CTA – instead of “Click to Download” use “Download eBook Now”. #emailmarketing

[Kristine Dobson @EmailDirect]

Relevant email will always out-perform the batch-and-blast method…so take the time to develop a strategy! #emailmarketing

[Kristine Dobson @EmailDirect]

Are you in retail? Add a Pinterest ‘Pin It’ button to your items for quick social media sharing. #emailmarketing

[Kristine Dobson @EmailDirect]

Integrate with @Magento today! Host your abandoned cart emails through EmailDirect! #Integration #EmailMarketing

[Kristine Dobson @EmailDirect]

Soft Bounces, an underestimated statistic. Learn what it is and why you need to be paying attention #emailmarketing http://t.co/4eAgnGKbz5

[Kristine Dobson @EmailDirect]

Why Subscribers Unsubscribe #emailmarketing #bestpractices http://t.co/yWk5eTOmIg

[Kristine Dobson @EmailDirect]

Be sure to monitor any Campaign replies received. You want your subscribers to know you’re listening! #emailmarketing

[Kristine Dobson @EmailDirect]

Failing inbox delivery during testing is a chance to improve your program! Take it! #Testing #Delivery #emailmarketing

[Kristine Dobson @EmailDirect]

Over sending in your subscribers eyes? A great way to lose inbox delivery due to lack of user engagement! #InboxSuccess #emailmarketing

[Kristine Dobson @EmailDirect]

Branding starts before a subscriber ever opens your email. Does your From Name alert customers or alarm them? #BestPractice #EmailMarketing

[Kristine Dobson @EmailDirect]

Remember to check in on your ongoing workflows! Might be time to update. #Update #emailmarketing

[Kristine Dobson @EmailDirect]

Five minutes of testing can save you five hours of frustration down the road! #BestPractice #emailmarketing

[Kristine Dobson @EmailDirect]

An easy call to action trick: make your button a bold complementary color to your brand ID’s primary color. #emailmarketing

[Kristine Dobson @EmailDirect]

Use images to draw attention and focus to campaigns; just be original and make sure the image adds value! #emailmarketing

[Kristine Dobson @EmailDirect]

Mobile Tip: Shrink your subject lines to fit a vertical mobile screen #emailmarketing

[Kristine Dobson @EmailDirect]

If you purchased a list with subscriber “[email protected]”, we hope you saved the receipt! http://t.co/VFX6FkSoFq #emailmarketing

[Kristine Dobson @EmailDirect]

Try something new: Use anchor links to create a Table of Contents/In This Issue for your newsletter. #emailmarketing