Holiday Season is coming! We know you know it, but we couldn't even think of skipping it! So we prepared a useful whitepaper about 5 mistakes anyone could make when doing a Holiday campaign. It's always good to check yourself: https://t.co/Lmhz4ncOXK
#Christmas#EmailMarketing
What is email deliverability? No, really, what is it? You may say that it's the number of emails that got to the subscribers' inbox. Well, if it was that easy, we wouldn't do this thread. However, @LaurenEmailGeek finally made it clear, what deliverability is. More in the thread:
3. Optimize for engagement and make your emails interesting.
4. Monitor email campaigns and test hypotheses.
5. Remember that marketing is multichannel, so don’t forget about your other channels apart from email.
Copywriting is a million-dollar marketing skill. Steal my Landing Page Copywriting Checklist:
Like + reply with 👋 and I'll DM it to you for free, right now.
(I've done copywriting for 50+ startups)
We’ve launched a glossary tab on our website! To celebrate it, we wanna share a smaller version of the first email from it. Let’s talk about greylisting: what it is and how it works.
How to stay out from grelists:
✅improve your sender reputation;
✅create a reliable domain;
✅add unsubscribe options;
✅make your subject lines trustworthy.
Why don't your #email campaigns convert? Look at your unsub rate first says Ivan Ilin (@EmailSoldiers). Discover 2 more reasons + how to fix them in his @OnlyInfluencers post: https://t.co/hlBP5hVylj
When you’re new to anything it’s always good to have some short helpful messages. So our team decided to collect several terms and turn them into sort of a thread-glossary. I believe it will be helpful both for newbies and for experienced marketers (just to refresh it). Let’s go!