Zainab Abdulakeem

Investigating why things happen. Author, 𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗟𝗲𝘁𝘁𝗲𝗿.

[Zainab Abdulakeem @EmbarkWithZab]

We use names as shortcuts.

Sometimes they're accurate.

Sometimes they only tell us where to begin looking.
Not where we'll end up.

Tomorrow, one more piece.
#LookAgain

[Zainab Abdulakeem @EmbarkWithZab]

People think they know what The Psychology Letter is because of its name.

Maybe they do.

Maybe they don't.

For the next 7 days, we'll answer one question:

What is The Psychology Letter?

It starts tomorrow.

#LookAgain

[Zainab Abdulakeem @EmbarkWithZab]

It's not reality. It's just the selected [𝐬𝐭𝐨𝐫𝐲] you choose to believe.

Fighting a broken system with willpower is labor. Success is about changing the [𝐬𝐲𝐬𝐭𝐞𝐦] design.

[Zainab Abdulakeem @EmbarkWithZab]

Don't just work for your money; make sure a portion of your money stays behind to start working for you.

Join my Insider list, see the raw thinking, observation and frameworks behind ideas like this by scanning the QR code or clicking the link: https://t.co/jMTVCB3g5a

[Zainab Abdulakeem @EmbarkWithZab]

Don't just complain about the friction. Redesign the outcome.

If you want to see the raw thinking and frameworks behind ideas like this, join my private notes: https://t.co/g38CVhppSA

[Zainab Abdulakeem @EmbarkWithZab]

Burnout happens when you try to pay for success with hustle instead of strategy.

[Zainab Abdulakeem @EmbarkWithZab]

If traffic didn’t convert, something broke before the checkout.
Most founders keep pouring water.
Few check the bucket. 🟦

[Zainab Abdulakeem @EmbarkWithZab]

I break down marketing psychology and strategy every day.
If you want to build a business based on human nature, not hype:
* Follow @EmbarkAgency5 🧠
* Repost the first tweet to save this thread. 🔄

[Zainab Abdulakeem @EmbarkWithZab]

I spent 3 hours analyzing 50+ viral videos on TikTok and Instagram.

I found a hidden pattern that nobody is talking about.
It has nothing to do with the algorithm, trending audio, or dancing.

Here is the psychology of why you stop scrolling 🧵👇🏽

[Zainab Abdulakeem @EmbarkWithZab]

If your views are stuck, stop blaming the algorithm.
Look at your hooks.
Are you promising a "Nice to have"?
Or are you preventing a "Must avoid"?
To go "viral" , stop being polite.
Start being a warning signal.

[Zainab Abdulakeem @EmbarkWithZab]

Attention is cheap.
Trust is the asset.

If you have to wear a clown suit to get views, you aren’t building a brand. You’re building a circus.

And clown suits don’t sign 6-figure contracts.
Visibility gets you seen.
Authority gets you paid.

Don't confuse the two.

[Zainab Abdulakeem @EmbarkWithZab]

Found this helpful?
Follow me @EmbarkAgency5 for more psychology-based marketing.

RT the first tweet to help a creator kill their doubt today. ♻️

[Zainab Abdulakeem @EmbarkWithZab]

Most headlines fail because of 5 silent words in your reader’s head:

“That won’t work for me."

It doesn’t matter how good your offer is.
If you don’t kill that thought, you lose the sale.

Here’s the 2-word psychological fix that destroys skepticism instantly 🧵

[Zainab Abdulakeem @EmbarkWithZab]

Stop selling the dream.
Start killing the doubt.

That is how trust is built before the click.

— Zainab Abdulakeem 🧠